10 Ways to Distribute Your Content and Extend Your Brand
Posted On: November 20,2018 by:
Kristine Jacobson
The majority of modern brands recognize the importance of maintaining a social media presence to distribute and share content hosted on their own sites. But while this is important and necessary, there are many other distribution channels that...
What is Lead Generation?
Posted On: November 15,2018 by:
Kristine Jacobson
In order for your business to thrive, you need to attract interested strangers and turn them into loyal customers. This is where your company puts lead generation into play. Lead generation is the process of converting those strangers into potential...
How the 70/20/10 Rule Can Improve Your Online Presence
Posted On: October 11,2018 by:
Kristine Jacobson
Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level – right...
Inbound Marketing 101
Posted On: October 04,2018 by:
Kristine Jacobson
Are you ready for the new trend in marketing? To be honest, there appears to be a new one every week; we all live and die by the latest and greatest. This “trend” however, is one that really SHOULD be pulling your focus: Inbound Marketing. To be...
Creating Social Media Policies and Guidelines for Your Business
Posted On: September 19,2018 by:
Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
Marketing Strategy 101: Define Your “Why”
Posted On: August 22,2018 by:
Kristine Jacobson
There are all sorts of books out there right now about finding your “why.” They each take you on an introspective journey, walking you through a myriad of steps to define your purpose for existence - as an individual, a business, a community.
Business Card Dos and Don’ts
Posted On: July 23,2018 by:
Kristine Jacobson
Your business card is the tool that will attract customers and get them to contact your business. For it to serve its function, it needs to be designed properly and not get lost amongst other business cards. Your business card is a representation of...
Marketing Toolbox: Content Marketing, Blogging and SEO
Posted On: July 06,2018 by:
Kristine Jacobson
In our line of work, we see a lot of confusion when it comes to blogging, content marketing, and Search Engine Optimization (SEO). Writing a blog or placing the popular term “content marketing” on a proposal, sales collateral, or website does not...
How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities
Posted On: June 29,2018 by:
Kristine Jacobson
LinkedIn can give your small business unprecedented reach. The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...
Web Development Tip: How to Write an About Us Page that Matters
Posted On: June 22,2018 by:
Kristine Jacobson
Your About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone that is often the trademark of the “About Us” page can make you sound stiff and “safe” and...
