Infographic: 5 Tips for Speech-making Success
Posted On: June 01,2018 by:
Kristine Jacobson
Marketing Assessment: How Well Do You Know Who You’re Marketing To?
Posted On: May 04,2018 by:
Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...
Infographic: In-house vs. Outsourced Marketing
Posted On: April 13,2018 by:
Kristine Jacobson
Outsourced Marketing is the most cost-effecting way for start-ups and small businesses to spin up their brand and reach their target audience quickly. Here's how we see it ...
How Snackable Content is Going to Power Your Future User Experience
Posted On: March 16,2018 by:
Kristine Jacobson
The User Experience (UX) Needs to Continually Evolve There’s no doubt that snackable content is the way of the future. According to a study by Microsoft in 2015, people now have an attention span of eight seconds – down from 12 seconds in 2000. Who...
Inbound Marketing Tactics With the Best ROI
Posted On: March 02,2018 by:
Kristine Jacobson
Make the most of every marketing dollar In today’s tech-savvy world, many businesses focus their marketing strategies around inbound marketing. Inbound marketing basically includes any content, social media, or search engine efforts made by a...
Infographic: Social Media Through the Eyes of a Gen Z
Posted On: February 23,2018 by:
Kristine Jacobson
Leadership Tips for Small Businesses
Posted On: February 09,2018 by:
Kristine Jacobson
Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” - Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more...
Content Marketing Trends for 2018
Posted On: February 02,2018 by:
Kristine Jacobson
Content marketing will continue to expand in 2018. It has firmly planted itself at the marketing table, pulling the same weight as disciplines such as social media and search engine optimization. In the new year, we believe that content marketing...
Who’s Your Target Market, Part 4 of 4: Marketing to Gen Z
Posted On: January 26,2018 by:
Kristine Jacobson
Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when...
Who’s Your Target Market, Part 3 of 4: Marketing to Millennials
Posted On: January 19,2018 by:
Kristine Jacobson
Marketing to Millennials We’ve been working on a four-part series about target markets recently. Knowing how your consumer thinks, feels, and behaves is crucial when you are developing a marketing strategy. You can’t just assume that everyone will...
