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How to Save Your SEO Mojo When You Update Your Website

Posted On: June 15,2020 by: Kristine Jacobson

How to Save Your SEO Mojo When You Update Your Website

Choosing the Best Online Advertising Strategy for Your Small Business

Posted On: June 11,2020 by: Kristine Jacobson

Since the first online advertising service went live over 20 years ago, the digital advertising industry now encompasses thousands of platforms and solutions that intersect with social media, search, and a limitless supply of web publishers.

How to Make Websites Millennial-Friendly

Posted On: May 15,2020 by: Kristine Jacobson

Millennials make up a quarter of the U.S. population, and as the first wave nears 40, their buying power will continue to increase. Their spending already accounts for $600 billion every year, and they make more than half of their purchases online

Google Has Changed the Way Snippets Work, and Marketers Are Worried: What Should You Do?

Posted On: April 03,2020 by: Kristine Jacobson

Last week, Google's Dan Sullivan made an announcement on Twitter that has the online marketing world in a buzz. Ever since the company released search snippets – specially formatted informational tidbits shown to users who are searching for a...

The Death of SEO: How Marketers Should Prepare for a Humanized Web

Posted On: March 26,2020 by: Kristine Jacobson

 

Marketers Wary of TikTok Should Keep an Eye on Byte, Vine’s Long - Awaited Successor

Posted On: February 25,2020 by: Kristine Jacobson

Last year, we told marketers that micro-social platform TikTok was likely to be a goldmine for marketers after its monetization features went live – and we were right. Throughout 2019, brands sponsored influential TikTok creators to reach a young...

Google’s Cookieless Update What it Is, and What it Means for Marketers

Google’s Cookieless Update: What it Means for Marketers

Posted On: January 18,2020 by: Kristine Jacobson

The advertising community has been in a commotion this week, following a momentous announcement from Google on Tuesday: within two years, the Chrome web browser will no longer support third-party cookies, spelling an end to programmatic...

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Reaching the Top Page in 2020: 5 Competitive SEO Tactics

Posted On: December 19,2019 by: Kristine Jacobson

Ahead of New Year’s 2020, search engines are still the most common way for new prospects to connect with a business. According to one study, organic search accounts for 53% of traffic across the Internet, raking in page views, leads and...