Convey It!

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Website Design - Choosing Colors for Your Website

Posted On: November 07,2019 by: Kristine Jacobson

Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.

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Does Your Business Really Need a Mobile App? (Probably Not)

Posted On: October 31,2019 by: Kristine Jacobson

The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...

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Customer Data Platforms: What Are They, and Are They Worth it?

Posted On: October 24,2019 by: Kristine Jacobson

Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their...

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How Small Businesses Can Harness the Power of Big Data to Generate Sales

Posted On: October 17,2019 by: Kristine Jacobson

Five years ago, IBM published a blog post for its enterprise clients telling them how to avoid drowning in data. If it was overwhelming then, you can imagine how bad the problem has since become: today’s businesses have so much data from social...

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7 AI-Powered Tools to Grow Your Business Right Now

Posted On: October 10,2019 by: Kristine Jacobson

Like most emerging technologies, artificial intelligence (AI) is caught up in a hype cycle surrounded by sensationalized coverage and unrealistic expectations. For the moment, robots can’t talk like human beings and a super-intelligent computer...

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The State of Robo-Writing: Why AI Can Help with Content Creation, But Can’t Take Over (Yet)

Posted On: October 03,2019 by: Kristine Jacobson

Artificial intelligence (AI) can do many things, but there are limits. For instance, conventional wisdom passed down from Alan Turing suggests that computers will not be truly “intelligent” until they can use language as well as a human being,...

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Tales From An #Inbound19 Marketing Conference Newbie

Posted On: September 26,2019 by: Jodi Mallon

As any busy marketing or sales professional of a small company will tell you, the idea of going to a four-day marketing conference is not high on their priority list. That morning while doing my last-minute list of 25 todo’s before setting off...

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Making Good Investments: How to Notice Sensationalism and Avoid the Hype Train

Posted On: September 19,2019 by: Kristine Jacobson

In 2017, the value of Bitcoin rose from $998 to nearly $20 thousand almost overnight. The crypto economy was booming, the newspapers were excited, and traders were hyped. Headlines brought more people on board, suggesting the currency would surge...

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5 Steps to Recover from Negative Media Attention and Redeem Your Brand

Posted On: September 06,2019 by: Kristine Jacobson

In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...

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The Key to Managing Client Expectations: Communicate KPIs

Posted On: January 31,2019 by: Kristine Jacobson

Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe...