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Tales From An #Inbound19 Marketing Conference Newbie

Posted On: September 26,2019 by: Jodi Mallon
As any busy marketing or sales professional of a small company will tell you, the idea of going to a four-day marketing conference is not high on their priority list. That morning while doing my last-minute list of 25 todo’s before setting off for...
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Making Good Investments: How to Notice Sensationalism and Avoid the Hype Train

Posted On: September 19,2019 by: Kristine Jacobson
In 2017, the value of Bitcoin rose from $998 to nearly $20 thousand almost overnight. The crypto economy was booming, the newspapers were excited, and traders were hyped. Headlines brought more people on board, suggesting the currency would surge to...
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5 Steps to Recover from Negative Media Attention and Redeem Your Brand

Posted On: September 06,2019 by: Kristine Jacobson
In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...
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The Key to Managing Client Expectations: Communicate KPIs

Posted On: January 31,2019 by: Kristine Jacobson
Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they...
5 stages of a PR disaster

Navigating a PR Disaster

Posted On: December 27,2018 by: Kristine Jacobson
How a brand handles itself in a crisis is one of the clearest indications of what that brand actually stands for.  Any mission statement is quickly forgotten when the company’s misstep or product failure is going viral. In our currently climate of...
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Marketing and PR Trends for 2019: Giving Your Customers All The Feels

Posted On: November 29,2018 by: Kristine Jacobson
It may be hard to believe it, but 2018 is almost gone. It’s time to gather data, contemplate your strengths and weaknesses, and make the marketing and public relations (PR) decisions that will set your business up for success in the new year.
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10 Ways to Distribute Your Content and Extend Your Brand

Posted On: November 20,2018 by: Kristine Jacobson
The majority of modern brands recognize the importance of maintaining a social media presence to distribute and share content hosted on their own sites. But while this is important and necessary, there are many other distribution channels that...
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Not Your Father's PR Part 2: Tips for harnessing PR's Potential

Posted On: November 01,2018 by: Kristine Jacobson
In our last blog in this series, we talked about how social media has transformed Public Relations (PR) as we once knew it. Social media has, in fact, become so intrinsically entwined with PR that it has become nearly impossible to separate the two....
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Not Your Father's PR

Posted On: October 18,2018 by: Kristine Jacobson
Part 1: The Demise of the Middleman Public Relations (PR) – as we once knew it – is barely recognizable today. PR professionals have more power than ever before, interacting directly with the people they have always tried so desperately to reach....
Reddit for Marketing

Marketing on Reddit: Risks, Rewards and Best Practices

Posted On: September 27,2018 by: Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...