Creating Social Media Policies and Guidelines for Your Business
Posted On: September 19,2018 by:
Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
Being a Good Neighbor
Posted On: August 29,2018 by:
Kristine Jacobson
Corporate giving is something that is really important to my generation and those coming up after me. It says a lot about the company you work for if they not only encourage their employees to give back but also organize company-wide volunteering....
Cultivating Lasting Client Relationships
Posted On: May 18,2018 by:
Kristine Jacobson
Meaningful Client Relationships Take Time and Effort Relationships are the axle around which life turns; whether its with family, friends or in business, they are the foundation to a happy and healthy life. Nurturing these relationships, in all...
Marketing Assessment: How Well Do You Know Who You’re Marketing To?
Posted On: May 04,2018 by:
Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...
Tips for Creating a Successful Crowdfunding Campaign
Posted On: March 09,2018 by:
Kristine Jacobson
Crowdfunding has become a major consideration for entrepreneurs and start-ups looking for project funding. Kickstarter, IndieGoGo, and Patreon are just some of the big names available to those looking to fund rather than bootstrap a new product,...
Leadership Tips for Small Businesses
Posted On: February 09,2018 by:
Kristine Jacobson
Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” - Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more...
Raising Money for Your Business
Posted On: December 08,2017 by:
Kristine Jacobson
We can guide you through the fundraising process and supply you with the marketing support that you need to sell your idea. Raising money to get an idea off the ground can be both exhilarating and frustrating. Whether you are a tech startup looking...
How Do Your Customers and Prospects Really See You?
Posted On: August 25,2017 by:
Kristine Jacobson
Know What's Working and What's Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a...
Reputation Management and Social Media
Posted On: July 28,2017 by:
Kristine Jacobson
The right social media strategy manages your online reputation. I recently came across a quote from Steve Dorfman, Founder of Driven to Excel, a company that helps businesses improve their customer experience. It said, “You can either affect your...
The Benefits of an SBA Certification
Posted On: February 06,2017 by:
Kristine Jacobson
The Different SBA Certification There are several programs offered by the Small Business Administration (SBA) that can be advantageous to your business – if you qualify. The programs center around socially and economically disadvantaged business...
