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lead generation

How to Use Blogging as an Effective Lead Generation Tool

Posted On: June 07,2021 by: Kristine Jacobson
According to HubSpot, the top priority for marketers is generating leads. Blogging is an ideal tool for successful lead generation – but while a blog may be simple, it isn’t necessarily easy. Here’s how you can turn your blog into an effective lead...

2021: What You Need to Know About SEO

Posted On: January 14,2021 by: Kristine Jacobson
Now more than ever SEO must be a key component of your digital marketing strategy. The ongoing pandemic has caused businesses to re-evaluate their marketing efforts and pivot to align with the “new normal” – which is shifting away from traditional...

How to Raise Your Funnel From the Dead

Posted On: October 28,2020 by: Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...

Seven Predictions for the New Normal of Marketing

Posted On: July 09,2020 by: Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action

How to Save Your SEO Mojo When You Update Your Website

Posted On: June 15,2020 by: Kristine Jacobson
How to Save Your SEO Mojo When You Update Your Website

The Death of SEO: How Marketers Should Prepare for a Humanized Web

Posted On: March 26,2020 by: Kristine Jacobson
 

Marketers Wary of TikTok Should Keep an Eye on Byte, Vine’s Long - Awaited Successor

Posted On: February 25,2020 by: Kristine Jacobson
Last year, we told marketers that micro-social platform TikTok was likely to be a goldmine for marketers after its monetization features went live – and we were right. Throughout 2019, brands sponsored influential TikTok creators to reach a young...
Google’s Cookieless Update What it Is, and What it Means for Marketers

Google’s Cookieless Update: What it Means for Marketers

Posted On: January 18,2020 by: Kristine Jacobson
The advertising community has been in a commotion this week, following a momentous announcement from Google on Tuesday: within two years, the Chrome web browser will no longer support third-party cookies, spelling an end to programmatic advertising...
how to create compelling content

Reaching the Top Page in 2020: 5 Competitive SEO Tactics

Posted On: December 19,2019 by: Kristine Jacobson
Ahead of New Year’s 2020, search engines are still the most common way for new prospects to connect with a business. According to one study, organic search accounts for 53% of traffic across the Internet, raking in page views, leads and customers...