Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.

The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...

Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their...

Five years ago, IBM published a blog post for its enterprise clients telling them how to avoid drowning in data. If it was overwhelming then, you can imagine how bad the problem has since become: today’s businesses have so much data from social...

Like most emerging technologies, artificial intelligence (AI) is caught up in a hype cycle surrounded by sensationalized coverage and unrealistic expectations. For the moment, robots can’t talk like human beings and a super-intelligent computer...

Artificial intelligence (AI) can do many things, but there are limits. For instance, conventional wisdom passed down from Alan Turing suggests that computers will not be truly “intelligent” until they can use language as well as a human being,...

As any busy marketing or sales professional of a small company will tell you, the idea of going to a four-day marketing conference is not high on their priority list. That morning while doing my last-minute list of 25 todo’s before setting off...

In 2017, the value of Bitcoin rose from $998 to nearly $20 thousand almost overnight. The crypto economy was booming, the newspapers were excited, and traders were hyped. Headlines brought more people on board, suggesting the currency would surge...

In the age of social media, public relations is a fast-paced and frenzied affair. Gone are the days when a corporation could hide scandalous news or disastrous mistakes by bribing a few reporters: today, a single tweet or YouTube video can spread...

So you have a website, a social media account, and followers - congratulations! These are two of the most important elements in an online marketing strategy. However, all that time you spend writing and scheduling posts won’t make a difference ...