Last year, we told marketers that micro-social platform TikTok was likely to be a goldmine for marketers after its monetization features went live – and we were right. Throughout 2019, brands sponsored influential TikTok creators to reach a young...

“Reach customers where they’re at” is one of the core tenants of inbound marketing – and today, consumers are in more places than they have ever been before. With dozens of social networks and messaging services to choose from, the task of...

The holiday season is an exciting time for business: during the stretch of time between Black Friday and Christmas this year, retail stores are expected to rake in $1.1 trillion in the United States. eCommerce sites also enjoy a significant...

Online marketing has changed a lot over the years, but one rule has remained constant: email is a great way to stay in touch. In 2019, over 3.9 billion people use their email accounts on a regular basis, and that makes it more reliable than any...

America’s food brands have earned a reputation for back-and-forth banter on social media. Whether its Burger King and McDonalds, Popeyes and Chick-fil-A or Pepsi and Coca-Cola, the bored social media managers at these billion-dollar corporations...

Choosing the right colors for your website is essential to portraying your message or product. Each person has his or her favorite colors, but, the way those colors are interpreted can vary from culture to culture.

The release of the first Apple iPhone in 2007 changed the world forever, ushering in a “Post-PC” era for businesses and consumers. Today, over 3 billion people around the globe own a smartphone, and mobile has supplanted desktop as the preferred...

Last week, we talked about the value of data, and mentioned that many businesses have more of it than they know what to do with. This problem is recognized by 87% of marketers who say data is the most underutilized asset within their...

Five years ago, IBM published a blog post for its enterprise clients telling them how to avoid drowning in data. If it was overwhelming then, you can imagine how bad the problem has since become: today’s businesses have so much data from social...