How to Raise Your Funnel From the Dead
Posted On: October 28,2020 by:
Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...
Seven Predictions for the New Normal of Marketing
Posted On: July 09,2020 by:
Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action
How to Make Websites Millennial-Friendly
Posted On: May 15,2020 by:
Kristine Jacobson
Millennials make up a quarter of the U.S. population, and as the first wave nears 40, their buying power will continue to increase. Their spending already accounts for $600 billion every year, and they make more than half of their purchases online....
Google Has Changed the Way Snippets Work, and Marketers Are Worried: What Should You Do?
Posted On: April 03,2020 by:
Kristine Jacobson
Last week, Google's Dan Sullivan made an announcement on Twitter that has the online marketing world in a buzz. Ever since the company released search snippets – specially formatted informational tidbits shown to users who are searching for a...
The Death of SEO: How Marketers Should Prepare for a Humanized Web
Posted On: March 26,2020 by:
Kristine Jacobson
Marketers Wary of TikTok Should Keep an Eye on Byte, Vine’s Long - Awaited Successor
Posted On: February 25,2020 by:
Kristine Jacobson
Last year, we told marketers that micro-social platform TikTok was likely to be a goldmine for marketers after its monetization features went live – and we were right. Throughout 2019, brands sponsored influential TikTok creators to reach a young...
How to Build a Disruptive Multi-Channel Marketing Campaign
Posted On: December 05,2019 by:
Kristine Jacobson
“Reach customers where they’re at” is one of the core tenants of inbound marketing – and today, consumers are in more places than they have ever been before. With dozens of social networks and messaging services to choose from, the task of finding a...
Holiday Marketing Tips: How to Stand Out from The Competition
Posted On: November 29,2019 by:
Kristine Jacobson
The holiday season is an exciting time for business: during the stretch of time between Black Friday and Christmas this year, retail stores are expected to rake in $1.1 trillion in the United States. eCommerce sites also enjoy a significant uptick...
How to Write a Killer Email Headline: 7 Data-Backed Tips
Posted On: November 21,2019 by:
Kristine Jacobson
Online marketing has changed a lot over the years, but one rule has remained constant: email is a great way to stay in touch. In 2019, over 3.9 billion people use their email accounts on a regular basis, and that makes it more reliable than any...
The Nash Equilibrium: A Formula for Managing Social Media Competition
Posted On: November 15,2019 by:
Kristine Jacobson
America’s food brands have earned a reputation for back-and-forth banter on social media. Whether its Burger King and McDonalds, Popeyes and Chick-fil-A or Pepsi and Coca-Cola, the bored social media managers at these billion-dollar corporations...
