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Nine Elements of An Impactful Social Media Post

Posted On: July 25,2019 by: Kristine Jacobson
So you have a website, a social media account, and followers - congratulations! These are two of the most important elements in an online marketing strategy. However, all that time you spend writing and scheduling posts won’t make a difference...

Ad Saturation, Ad Fatigue, and How to Target Without Over-Targeting

Posted On: July 18,2019 by: Kristine Jacobson
If you've ever felt that an ad follows you around no matter where you go online, you're not alone: effective frequency has long taught marketers that in order to win their business, consumers must be exposed to the same message several times over....

What Happens When Your Data is Breached: Darknet Markets Explained

Posted On: July 12,2019 by: Kristine Jacobson
When it comes to data breaches, nobody bears the brunt like online businesses. While 46% of Americans have fallen victim to credit card fraud within the past five years, fraudulent purchases can be reported to the credit card company which will...
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The Social Media Minefield: How to Stay Relevant Without Starting Controversy

Posted On: July 03,2019 by: Kristine Jacobson
On social media, brands are subject to scrutiny that can breed disaster. By now, we’re used to it: every few months, a large corporation sends out a Tweet, Facebook post or advertisement that creates a magnificent firestorm of criticism and...
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Say Goodbye to the Town Square: The Future of Facebook for Marketers

Posted On: June 27,2019 by: Kristine Jacobson
The past few years have not been kind to Facebook. Since 2016, the company has been embroiled in political controversy, lawsuits and criticism for its data privacy practices. Now – in spite of efforts to save a sinking ship – the social network is...

Facebook Updates its Searchable Ad Database to Include Spending and Other Data

Posted On: April 11,2019 by: Kristine Jacobson
After three years of brouhaha regarding political ads purchased by Russia during the 2016 U.S elections, Facebook last year launched a transparency initiative to enable journalistic scrutiny of ads and advertisers across the platform. One feature...

TikTok is An Untapped Goldmine for Marketing to Gen-Z

Posted On: March 21,2019 by: Kristine Jacobson
If you haven't heard about 'TikTok' yet, then you will soon. Launched in 2017, the popular mobile lip-syncing video app soared in popularity last year, surpassing YouTube, Instagram, Facebook, and SnapChat across Google Play and the App Store. A...

Get "On-Board" with Pinterest

Posted On: February 21,2019 by: Kristine Jacobson
What they say ...
social media trends 2019

Social Media Trends for 2019

Posted On: January 03,2019 by: Kristine Jacobson
The new year is quickly approaching. With a new year comes new social media marketing trends for you to apply to your marketing campaigns. While what you are currently doing may continue to garner a steady increase of followers and engagement,...
Benefits of Social Media For Your Company

Undeniable Benefits of Social Media

Posted On: December 20,2018 by: Kristine Jacobson
Social Media is a Worthy Investment