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It's Popular to Hate Influencers, But This is Why You Shouldn't

Posted On: August 29,2019 by: Kristine Jacobson

Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other...

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Why Your Brand’s Voice Matters, and How to Develop One

Posted On: August 22,2019 by: Kristine Jacobson

Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice”...

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User Generated Content: How to Turn Users into Brand Advocates

Posted On: August 15,2019 by: Kristine Jacobson

Just as the Internet has brought brands and customers closer together, it has also blurred the lines between personal and promotional content. For Internet users, this can sometimes be annoying, especially when it means seeing ads peppered across...

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Accelerated Mobile Pages: What they Are, and How to Use Them

Posted On: August 08,2019 by: Kristine Jacobson

This February marked the three-year anniversary of Google AMP, a framework for mobile-formatted websites. In 2017, less than a million domains used AMP pages: since then, that number has climbed to 31 million. Should you join the bandwagon?

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How to Create the Perfect Website With A/B Testing

Posted On: June 20,2019 by: Kristine Jacobson

Every marketer understands - or every marketer should understand - how important websites are for business. A brand's website is the pillar of its identity online, and - for many prospects - a first introduction to the business and its products.

 

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Marketing to Gen-Z: What it Takes, and How to Do It

Posted On: June 13,2019 by: Kristine Jacobson

In 2019, the millennials are all grown up. And even though they suffered from a PR problem blaming them for everything from dating problems to the death of napkins, they’ve figured it out: now millennials are wealthyeducated and integrated into...

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AI-Powered Bots are Changing Business: Here's How to Use Them

Posted On: June 06,2019 by: Kristine Jacobson

In stories, robots are often the bad guys. But let's be honest: they don't deserve that reputation. All things being equal, bots have made the world a better place, from building cars, to cleaning waste and helping doctors with surgery. Now bots...

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User Experience and Web Design: What it Is, and Why It's Important

Posted On: May 16,2019 by: Kristine Jacobson

On a surface level, the term “user experience” (UX) is self-explanatory: it refers to the way a user feels when interacting with a business and its products.

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What's the Difference Between Web Design and Graphic Design?

Posted On: April 18,2019 by: Kristine Jacobson

The digital ecosystem as we know it today could not exist without the visually rich interfaces that power websites and mobile applications. Graphics of all kinds - from UI to illustration - provide invaluable context to users through the...

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The Importance of Gorgeous UI

Posted On: March 14,2019 by: Kristine Jacobson

It’s no secret that the attention span of the American consumer is at an all-time low.   In our world of the 24-hour news cycle and lives lived in and through social media, there is very little that cannot be experienced through the portal of the...