What Will the Cookieless Future Mean for Marketers?
Posted On: April 18,2022 by: Kristine Jacobson
The impending removal of third-party cookies from Google Chrome has created a justifiable sense of anxiety among marketers and advertisers. As a core technology behind programmatic advertising, third-party cookies drive revenue for brands, with...
How Digital Marketing Trends and Strategies Are Advancing with New Technology in 2022
Posted On: January 18,2022 by: Kristine Jacobson
According to writer and biographer Walter Isaacson, Steve Jobs was a fan of Bob Dylan’s classic song “The Times They Are a-Changin’”. That should come as no surprise: Jobs understood the changing times he was living through, and helped to usher them...
How to Make Websites Millennial-Friendly
Posted On: May 15,2020 by: Kristine Jacobson
Millennials make up a quarter of the U.S. population, and as the first wave nears 40, their buying power will continue to increase. Their spending already accounts for $600 billion every year, and they make more than half of their purchases online....
It's Popular to Hate Influencers, But This is Why You Shouldn't
Posted On: August 29,2019 by: Kristine Jacobson
Influencers have been getting a lot of bad press lately, and that’s understandable. As a new and explosively successful way to make money with nothing but a social media account and smartphone, the influencer lifestyle – like many other legitimate...
Why Your Brand’s Voice Matters, and How to Develop One
Posted On: August 22,2019 by: Kristine Jacobson
Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is...
User Generated Content: How to Turn Users into Brand Advocates
Posted On: August 15,2019 by: Kristine Jacobson
Just as the Internet has brought brands and customers closer together, it has also blurred the lines between personal and promotional content. For Internet users, this can sometimes be annoying, especially when it means seeing ads peppered across...
Accelerated Mobile Pages: What they Are, and How to Use Them
Posted On: August 08,2019 by: Kristine Jacobson
This February marked the three-year anniversary of Google AMP, a framework for mobile-formatted websites. In 2017, less than a million domains used AMP pages: since then, that number has climbed to 31 million. Should you join the bandwagon? To...
How to Create the Perfect Website With A/B Testing
Posted On: June 20,2019 by: Kristine Jacobson
Every marketer understands - or every marketer should understand - how important websites are for business. A brand's website is the pillar of its identity online, and - for many prospects - a first introduction to the business and its products.
Marketing to Gen-Z: What it Takes, and How to Do It
Posted On: June 13,2019 by: Kristine Jacobson
In 2019, the millennials are all grown up. And even though they suffered from a PR problem blaming them for everything from dating problems to the death of napkins, they’ve figured it out: now millennials are wealthy, educated and integrated into...
AI-Powered Bots are Changing Business: Here's How to Use Them
Posted On: June 06,2019 by: Kristine Jacobson
In stories, robots are often the bad guys. But let's be honest: they don't deserve that reputation. All things being equal, bots have made the world a better place, from building cars, to cleaning waste and helping doctors with surgery. Now bots are...