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Zentek 2

The Importance of Gorgeous UI

Posted On: March 14,2019 by: Kristine Jacobson

It’s no secret that the attention span of the American consumer is at an all-time low.   In our world of the 24-hour news cycle and lives lived in and through social media, there is very little that cannot be experienced through the portal of the...

Gucci

Brutalism: When it’s Okay to Break the Rules of Web Design

Posted On: March 07,2019 by: Kristine Jacobson

We're taking a break from our regularly scheduled programming to talk about something that's been happening online for the last two years: brutalism.

Inbound Marketing Lead Generation

Leveraging Q&A to Take Advantage of Google’s AI Strategy

Posted On: February 28,2019 by: Kristine Jacobson

Last year Google announced the addition of FAQ and Q&A formats to the structured data it collects from websites to generate “search snippets,” or “knowledge panels”. Websites with a question and answer function can now be featured in the carousel...

Website Mistakes to Avoid

8 Web-Design Mistakes to Avoid in 2019

Posted On: January 24,2019 by: Kristine Jacobson

It is difficult to overstate the importance of a well-designed website for modern businesses. Depending on market and product, a homepage may be the most valuable asset that some brands possess. Forming the cornerstone of an inbound marketing...

Visual Search Benefits

Visual Search is Beating Voice Search and Here's How to Prepare

Posted On: January 17,2019 by: Kristine Jacobson

It's a running joke that marketers have declared every year "the year of voice search" since 2011 when Apple first launched its voice-assistant Siri for iOS devices. Seven years later, the "year of voice search" is finally here...sort of?

search engine trends

5 Search Engine Trends That Marketers Should Ride in 2019

Posted On: January 10,2019 by: Kristine Jacobson

2018 was an exciting year for Search Engine Marketing (SEM). Not only did Google release numerous updates to its search algorithm, but the mobile-first index was officially launched, signaling to marketers and web designers that Desktop traffic...

2019 Web Tips

Five Web Design Tips for Content Marketers

Posted On: December 06,2018 by: Kristine Jacobson

If you've ever wondered how many websites exist, the truth is frightening: as of 2018, there are so many registered domains, sites and landing pages that it's impossible to know how many there really are. Furthermore, at least 3 million blog posts

Inbound Marketing Lead Generation

What is Lead Generation?

Posted On: November 15,2018 by: Kristine Jacobson

In order for your business to thrive, you need to attract interested strangers and turn them into loyal customers. This is where your company puts lead generation into play. Lead generation is the process of converting those strangers into...

Website Design Tarteting Millennial

The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y

Posted On: October 25,2018 by: Kristine Jacobson

The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20- and 30-somethings is about to hit its best years when it comes to...

Reddit for Marketing

How the 70/20/10 Rule Can Improve Your Online Presence

Posted On: October 11,2018 by: Kristine Jacobson

Chances are that your company has an online presence. If your business isn’t on the Internet, you should be creating a website and social media accounts to implement an effective social media strategy to take your marketing to the next level –...