Kristine Jacobson
Recent Posts
Web Development Tip: How to Write an About Us Page that Matters
Posted On: June 22,2018 by:
Kristine Jacobson
Your About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone that is often the trademark of the “About Us” page can make you sound stiff and “safe” and...
Infographic: 5 Tips for Speech-making Success
Posted On: June 01,2018 by:
Kristine Jacobson
Infographic: Be More Like Mad Libs® than a Form Letter
Posted On: May 25,2018 by:
Kristine Jacobson
At Conveyance, we believe that every client has a unique story to tell. Your story is exceptional when you fill in your own blanks.
Cultivating Lasting Client Relationships
Posted On: May 18,2018 by:
Kristine Jacobson
Meaningful Client Relationships Take Time and Effort Relationships are the axle around which life turns; whether its with family, friends or in business, they are the foundation to a happy and healthy life. Nurturing these relationships, in all...
Marketing Assessment: How Well Do You Know Who You’re Marketing To?
Posted On: May 04,2018 by:
Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...
Infographic: In-house vs. Outsourced Marketing
Posted On: April 13,2018 by:
Kristine Jacobson
Outsourced Marketing is the most cost-effecting way for start-ups and small businesses to spin up their brand and reach their target audience quickly. Here's how we see it ...
Tips for Creating a Successful Crowdfunding Campaign
Posted On: March 09,2018 by:
Kristine Jacobson
Crowdfunding has become a major consideration for entrepreneurs and start-ups looking for project funding. Kickstarter, IndieGoGo, and Patreon are just some of the big names available to those looking to fund rather than bootstrap a new product,...
Infographic: Social Media Through the Eyes of a Gen Z
Posted On: February 23,2018 by:
Kristine Jacobson
Who’s Your Target Market, Part 4 of 4: Marketing to Gen Z
Posted On: January 26,2018 by:
Kristine Jacobson
Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when...
Who’s Your Target Market, Part 3 of 4: Marketing to Millennials
Posted On: January 19,2018 by:
Kristine Jacobson
Marketing to Millennials We’ve been working on a four-part series about target markets recently. Knowing how your consumer thinks, feels, and behaves is crucial when you are developing a marketing strategy. You can’t just assume that everyone will...
