Kristine Jacobson
Recent Posts
Who’s Your Target Market, Part 2 of 4: Marketing to Gen X
Posted On: January 12,2018 by:
Kristine Jacobson
Marketing to Gen X In our last post, we talked about the generation with the most buying power in today’s marketplace, the Baby Boomers. It begins by talking about why defining and analyzing your target market is so important when it comes to...
Who’s Your Target Market, Part 1 of 4: Marketing to Baby Boomers
Posted On: January 05,2018 by:
Kristine Jacobson
Marketing to Baby Boomers In today’s highly competitive marketplace, it is essential to know your target audience. If you assume that everyone is a potential customer, you may as well flush your marketing dollars down the drain. You need to know the...
Dilly Dilly! Slogans that Become Catchphrases
Posted On: December 27,2017 by:
Kristine Jacobson
Dilly Dilly! As we approach the new year, we can rest assured that a new catchphrase has firmly cemented itself into our lexicon in 2017: “Dilly Dilly!”
Raising Money for Your Business
Posted On: December 08,2017 by:
Kristine Jacobson
We can guide you through the fundraising process and supply you with the marketing support that you need to sell your idea. Raising money to get an idea off the ground can be both exhilarating and frustrating. Whether you are a tech startup looking...
Creating a Powerful Pitch Deck
Posted On: November 03,2017 by:
Kristine Jacobson
A well-designed, brand-consistent, and logical pitch deck could turn into the best investment you’ll ever make in your business. Presentations are a crucial part of the business development process. Whether you run a company or want to establish...
Branding - Words Matter!
Posted On: October 27,2017 by:
Kristine Jacobson
“Either write something worth reading or do something worth writing.” Benjamin Franklin knew the importance of words. In marketing, words are influential and valuable; they should convey who your business is by promoting your brand. And just like...
Understanding the Basics of Color Theory
Posted On: September 22,2017 by:
Kristine Jacobson
Every Color has Unique Tones and Meanings Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand - every...
Branding with Creative Imagery
Posted On: September 08,2017 by:
Kristine Jacobson
Be imaginative. Be expressive. Be original Creative imagery is alive and well in today’s marketing campaigns. It is simply imagery – the ability to form mental images from things or events – that is imaginative, expressive, and original. It’s truly...
How Do Your Customers and Prospects Really See You?
Posted On: August 25,2017 by:
Kristine Jacobson
Know What's Working and What's Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a...
Reputation Management and Social Media
Posted On: July 28,2017 by:
Kristine Jacobson
The right social media strategy manages your online reputation. I recently came across a quote from Steve Dorfman, Founder of Driven to Excel, a company that helps businesses improve their customer experience. It said, “You can either affect your...
