2017 Marketing Plan
Posted On: December 02,2016 by:
Kristine Jacobson
“Success is where preparation and opportunity meet.” – Bobby Unser As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only...
Small Business Start Up Strategies - Spend Wisely
Posted On: November 23,2016 by:
Kristine Jacobson
Dear Entrepreneur, Plan to Spend More Than You Think Ninety percent of startups fail. It’s a fact. And the cold, hard truth is that they all usually fail because of the very same reason: lack of capital. When you are starting a business, it's...
7 Unusual Business Tips from Entrepreneurs Around the World
Posted On: November 11,2016 by:
Kristine Jacobson
Entrepreneurism is thriving globally. I am teaching a class on entrepreneurism as part of the Loudoun County Chamber of Commerce’s Young Entrepreneur Academy (YEA) initiative. Our classroom is full of bright and curious students ranging in age from...
Raising Your Website from the Dead
Posted On: October 31,2016 by:
Kristine Jacobson
We live in an age where technology is obsolete as soon as it lands on a store’s shelf. It isn’t just limited to cell phones and computers; your website is has a limited life. Marketers are constantly looking for ways to give their clients an edge in...
Event Promotion and Strategy Part 2: Customer Appreciation Events
Posted On: September 09,2016 by:
Kristine Jacobson
Why hold a Customer Appreciation Event? Customer Appreciation Events are a fantastic way to retain business, impress new clients, and thank loyal customers. Just like other marketing events, a successful appreciation party requires smart planning...
Event Promotion and Strategy Part 1: Trade Shows
Posted On: September 02,2016 by:
Kristine Jacobson
Trade shows are an excellent way to market your business. Why trade shows?
Print … the New Luxury Item in Marketing
Posted On: August 26,2016 by:
Kristine Jacobson
Print marketing is having its own sort of renaissance right now Within the past decade, the pull of the digital world made most marketers abandon print completely. So now, when you receive something that you can actually touch and feel, it’s pretty...
Product Marketing: Creative Ways to Sell
Posted On: June 17,2016 by:
Kristine Jacobson
Showing your audience why your product is better and how it fits into their lives takes a lot of skill. Selling a product is challenging and presents unique hurdles. Consumers seek reviews and referrals, align themselves with certain brands, and are...
Maximize your Twitter Marketing
Posted On: May 20,2016 by:
Kristine Jacobson
Quality content, thoughtful wording, and smart engagement will bring you success “Hashtags” have become part of our vernacular. Second only to Facebook, Twitter has changed the face of social media with just 140 characters. You can tweet, retweet,...
Tips for Refreshing Your Logo
Posted On: May 14,2016 by:
Kristine Jacobson
Logos need occasional updating. We recently had a client, Ami Byers of Byers Wallpaper & Painting, come to us for a logo refresh. Conveyance designed her original logo six years ago, and she felt that it was time to do a little updating. It was a...
