Visual Search is Beating Voice Search and Here's How to Prepare
Posted On: January 17,2019 by:
Kristine Jacobson
It's a running joke that marketers have declared every year "the year of voice search" since 2011 when Apple first launched its voice-assistant Siri for iOS devices. Seven years later, the "year of voice search" is finally here...sort of?
Marketing on Reddit: Risks, Rewards and Best Practices
Posted On: September 27,2018 by:
Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...
Best Practices - Using LinkedIn for Business
Posted On: September 05,2018 by:
Kristine Jacobson
LinkedIn is an invaluable tool for expanding your business network. Having a presence on LinkedIn gives your company tremendous growth opportunities. Brand awareness will be increased; you can connect with new customers, promote events, recruit...
Jump Into the Kaleidoscope World of Instagram with a Canva Parachute
Posted On: July 26,2018 by:
Kristine Jacobson
The backbone of Instagram is color. The social media platform is expressly designed to appeal directly to your cerebral cortex. As a marketing tool it can be one of the most effective ways to reach your audience quickly and impact-fully, relying on...
Business Card Dos and Don’ts
Posted On: July 23,2018 by:
Kristine Jacobson
Your business card is the tool that will attract customers and get them to contact your business. For it to serve its function, it needs to be designed properly and not get lost amongst other business cards. Your business card is a representation of...
How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities
Posted On: June 29,2018 by:
Kristine Jacobson
LinkedIn can give your small business unprecedented reach. The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...
Infographic: 5 Tips for Speech-making Success
Posted On: June 01,2018 by:
Kristine Jacobson
Infographic: Be More Like Mad Libs® than a Form Letter
Posted On: May 25,2018 by:
Kristine Jacobson
At Conveyance, we believe that every client has a unique story to tell. Your story is exceptional when you fill in your own blanks.
Why Your Brand Strategy Needs to be more like Mad Libs®
Posted On: May 11,2018 by:
Kristine Jacobson
If you want to stand out, you can’t copy and paste another company’s strategy. In today’s highly-competitive marketplace, a solid brand identity is critical. Your branding needs to differentiate what you do and how you do it. You don't need to...
Marketing Assessment: How Well Do You Know Who You’re Marketing To?
Posted On: May 04,2018 by:
Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...
