Inbound Marketing 101
Posted On: October 04,2018 by:
Kristine Jacobson
Are you ready for the new trend in marketing? To be honest, there appears to be a new one every week; we all live and die by the latest and greatest. This “trend” however, is one that really SHOULD be pulling your focus: Inbound Marketing. To be...
Creating Social Media Policies and Guidelines for Your Business
Posted On: September 19,2018 by:
Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities
Posted On: June 29,2018 by:
Kristine Jacobson
LinkedIn can give your small business unprecedented reach. The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...
Web Development Tip: How to Write an About Us Page that Matters
Posted On: June 22,2018 by:
Kristine Jacobson
Your About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone that is often the trademark of the “About Us” page can make you sound stiff and “safe” and...
Infographic: 5 Tips for Speech-making Success
Posted On: June 01,2018 by:
Kristine Jacobson
Marketing Assessment: How Well Do You Know Who You’re Marketing To?
Posted On: May 04,2018 by:
Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...
Infographic: In-house vs. Outsourced Marketing
Posted On: April 13,2018 by:
Kristine Jacobson
Outsourced Marketing is the most cost-effecting way for start-ups and small businesses to spin up their brand and reach their target audience quickly. Here's how we see it ...
Infographic: Social Media Through the Eyes of a Gen Z
Posted On: February 23,2018 by:
Kristine Jacobson
Who’s Your Target Market, Part 4 of 4: Marketing to Gen Z
Posted On: January 26,2018 by:
Kristine Jacobson
Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when...
Who’s Your Target Market, Part 3 of 4: Marketing to Millennials
Posted On: January 19,2018 by:
Kristine Jacobson
Marketing to Millennials We’ve been working on a four-part series about target markets recently. Knowing how your consumer thinks, feels, and behaves is crucial when you are developing a marketing strategy. You can’t just assume that everyone will...
