Who’s Your Target Market, Part 2 of 4: Marketing to Gen X
Posted On: January 12,2018 by:
Kristine Jacobson
Marketing to Gen X In our last post, we talked about the generation with the most buying power in today’s marketplace, the Baby Boomers. It begins by talking about why defining and analyzing your target market is so important when it comes to...
Who’s Your Target Market, Part 1 of 4: Marketing to Baby Boomers
Posted On: January 05,2018 by:
Kristine Jacobson
Marketing to Baby Boomers In today’s highly competitive marketplace, it is essential to know your target audience. If you assume that everyone is a potential customer, you may as well flush your marketing dollars down the drain. You need to know the...
The Importance of Brand Unity in Your Multichannel Marketing Plan
Posted On: June 30,2017 by:
Kristine Jacobson
The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at...
How to Put Snackable Content on Your Menu
Posted On: May 05,2017 by:
Kristine Jacobson
Anything that can sound both meaningful and adorable at the same time is bound to become a buzzword. Enter one of the latest terms to infiltrate marketing circles: snackable content.
Social Media Tips
Posted On: March 10,2017 by:
Kristine Jacobson
What Should You Really Be Posting on Social Media: Facebook, Instagram, and Twitter? It may seem silly, but do you have a unique strategy for every social media outlet? Followers on every channel expect different things. Some want more...
2017 Instagram Marketing Trends You Need to Know
Posted On: February 17,2017 by:
Kristine Jacobson
Instagram is capturing and sharing the world's moments ... are you onboard? When Mark Zuckerberg purchased Instagram in 2012, many people thought he was crazy. Now as we approach the five-year anniversary of that acquisition in April, Zuckerberg...
2017 Marketing Plan
Posted On: December 02,2016 by:
Kristine Jacobson
“Success is where preparation and opportunity meet.” – Bobby Unser As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only...
Small Business Start Up Strategies - Spend Wisely
Posted On: November 23,2016 by:
Kristine Jacobson
Dear Entrepreneur, Plan to Spend More Than You Think Ninety percent of startups fail. It’s a fact. And the cold, hard truth is that they all usually fail because of the very same reason: lack of capital. When you are starting a business, it's...
7 Unusual Business Tips from Entrepreneurs Around the World
Posted On: November 11,2016 by:
Kristine Jacobson
Entrepreneurism is thriving globally. I am teaching a class on entrepreneurism as part of the Loudoun County Chamber of Commerce’s Young Entrepreneur Academy (YEA) initiative. Our classroom is full of bright and curious students ranging in age from...
Print … the New Luxury Item in Marketing
Posted On: August 26,2016 by:
Kristine Jacobson
Print marketing is having its own sort of renaissance right now Within the past decade, the pull of the digital world made most marketers abandon print completely. So now, when you receive something that you can actually touch and feel, it’s pretty...
