Marketing Strategy 101: Define Your “Why”
Posted On: August 22,2018 by:
Kristine Jacobson
There are all sorts of books out there right now about finding your “why.” They each take you on an introspective journey, walking you through a myriad of steps to define your purpose for existence - as an individual, a business, a community.
Business Card Dos and Don’ts
Posted On: July 23,2018 by:
Kristine Jacobson
Your business card is the tool that will attract customers and get them to contact your business. For it to serve its function, it needs to be designed properly and not get lost amongst other business cards. Your business card is a representation of...
How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities
Posted On: June 29,2018 by:
Kristine Jacobson
LinkedIn can give your small business unprecedented reach. The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...
Web Development Tip: How to Write an About Us Page that Matters
Posted On: June 22,2018 by:
Kristine Jacobson
Your About Us page on your website is often a hidden opportunity to gain credibility and trust, but not in the way you would assume. The professional tone that is often the trademark of the “About Us” page can make you sound stiff and “safe” and...
Infographic: 5 Tips for Speech-making Success
Posted On: June 01,2018 by:
Kristine Jacobson
Marketing Assessment: How Well Do You Know Who You’re Marketing To?
Posted On: May 04,2018 by:
Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...
Infographic: In-house vs. Outsourced Marketing
Posted On: April 13,2018 by:
Kristine Jacobson
Outsourced Marketing is the most cost-effecting way for start-ups and small businesses to spin up their brand and reach their target audience quickly. Here's how we see it ...
Infographic: Social Media Through the Eyes of a Gen Z
Posted On: February 23,2018 by:
Kristine Jacobson
Leadership Tips for Small Businesses
Posted On: February 09,2018 by:
Kristine Jacobson
Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” - Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more...
Content Marketing Trends for 2018
Posted On: February 02,2018 by:
Kristine Jacobson
Content marketing will continue to expand in 2018. It has firmly planted itself at the marketing table, pulling the same weight as disciplines such as social media and search engine optimization. In the new year, we believe that content marketing...
