Target Market Analysis - Know Your Generation
Posted On: April 21,2016 by:
Kristine Jacobson
Baby Boomers • GenXers • Millennials • DIY When you are trying to market to new clients, it’s important to meet your target audience on their own terms. If you don’t approach your clients and prospects in a way that they can appreciate and digest,...
Content Marketing: Bringing Marketing Back to its Core
Posted On: March 23,2016 by:
Kristine Jacobson
An educated consumer is a better consumer. Content marketing is a hot term in the marketing world right now. Although it isn’t a new invention, it’s a new way of looking at marketing strategy as a whole. It’s the act of educating your target...
Content Management Strategy Courtesy of Ben Franklin
Posted On: March 18,2016 by:
Kristine Jacobson
Words are more strategic. Words are more effective. Words persuade. I came across a quote the other day that I haven’t seen in a while. It’s from Benjamin Franklin, one of our Founding Fathers and an indisputably brilliant man.