Instagram for Business: What You Need to Know
Posted On: July 14,2017 by:
Kristine Jacobson
New changes are going to make Instagram an even bigger social media player There’s no doubt that Instagram is putting its own stamp on social media marketing for businesses. They have more than 200,000 active advertisers and tout that half of their...
The Importance of Brand Unity in Your Multichannel Marketing Plan
Posted On: June 30,2017 by:
Kristine Jacobson
The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at...
Social Media Tips
Posted On: March 10,2017 by:
Kristine Jacobson
What Should You Really Be Posting on Social Media: Facebook, Instagram, and Twitter? It may seem silly, but do you have a unique strategy for every social media outlet? Followers on every channel expect different things. Some want more...
2017 Instagram Marketing Trends You Need to Know
Posted On: February 17,2017 by:
Kristine Jacobson
Instagram is capturing and sharing the world's moments ... are you onboard? When Mark Zuckerberg purchased Instagram in 2012, many people thought he was crazy. Now as we approach the five-year anniversary of that acquisition in April, Zuckerberg...
2017 Marketing Plan
Posted On: December 02,2016 by:
Kristine Jacobson
“Success is where preparation and opportunity meet.” – Bobby Unser As 2017 approaches, it’s time to review your marketing plan and look ahead at new strategies for the New Year. Marketing is more challenging today than ever; audiences are not only...
Print … the New Luxury Item in Marketing
Posted On: August 26,2016 by:
Kristine Jacobson
Print marketing is having its own sort of renaissance right now Within the past decade, the pull of the digital world made most marketers abandon print completely. So now, when you receive something that you can actually touch and feel, it’s pretty...
Maximize your Twitter Marketing
Posted On: May 20,2016 by:
Kristine Jacobson
Quality content, thoughtful wording, and smart engagement will bring you success “Hashtags” have become part of our vernacular. Second only to Facebook, Twitter has changed the face of social media with just 140 characters. You can tweet, retweet,...
The 7 Habits of Effective Social Media Marketing
Posted On: April 10,2016 by:
Kristine Jacobson
We’ve all heard of The 7 Habits of Highly Effective People by Stephen Covey. You can find 7 Habits of Happy Kids, 7 Habits of Successful Entrepreneurs, and 7 Habits of Successful Pirates if you do a simple Google search.
The Internet Is a Zoo: The Ideal Length of Everything Online
Posted On: March 28,2016 by:
Kristine Jacobson
We get questions about social media, hashtags, email, blogging, and domain names all the time ... how long, how often, when, why, which platform is best. We are active SumAll clients and came across this handy infographic (printable too!) that...
