We believe that it doesn’t have to be complicated — we’re demystifying lead gen for B2Bs to cut the fluff and narrow your focus to the most effective tasks.
Pay Per Click (PPC) campaigns take a lot of research, planning, and strategy. In this eBook, we share our five-step methodology to building successful PPC campaigns.
Part One: Your website is the single most important marketing asset at your disposal. Learn how to turn it into a lead generation machine (outpacing Sales!)
Part Two: Your website attracted the lead, now you have to convert them. Learn how to use your website to qualify prospects and move them smoothly along the sales journey.
Attract. Engage. Convert. Delight. Understand which tactics convert along every stage of the Sales Funnel.
Driving visitors to a website takes work. Among other things, it requires good SEO practice, great content and effective design. But traffic isn't enough to build a business, you need leads.
Finding, acquiring, and moving leads through your funnel is a collaboration effort between sales and marketing. Learn how to optimize your funnel to push your ideal customer through to a conversation.