Kristine Jacobson
Recent Posts
Instagram for Business: What You Need to Know
Posted On: July 14,2017 by:
Kristine Jacobson
New changes are going to make Instagram an even bigger social media player There’s no doubt that Instagram is putting its own stamp on social media marketing for businesses. They have more than 200,000 active advertisers and tout that half of their...
The Importance of Brand Unity in Your Multichannel Marketing Plan
Posted On: June 30,2017 by:
Kristine Jacobson
The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at...
How to Put Snackable Content on Your Menu
Posted On: May 05,2017 by:
Kristine Jacobson
Anything that can sound both meaningful and adorable at the same time is bound to become a buzzword. Enter one of the latest terms to infiltrate marketing circles: snackable content.
The Only 10 Slides You Need in Your Pitch Decks
Posted On: April 07,2017 by:
Kristine Jacobson
I am a big fan of Guy Kawasaki, I read everything I can find from him. This blog and infographic on the Corporate Pitch Decks are from the Guy Kawasaki website and referenced in one of my favorite books, The Art of the Start. At Conveyance we create...
Testimonials and Your Business
Posted On: March 24,2017 by:
Kristine Jacobson
Testimonials are the most important tool in your arsenal to market your business. Testimonials add validity to your business - and to your products or services - by speaking to your audience in an unbiased, empathetic way. If you’ve never considered...
Social Media Tips
Posted On: March 10,2017 by:
Kristine Jacobson
What Should You Really Be Posting on Social Media: Facebook, Instagram, and Twitter? It may seem silly, but do you have a unique strategy for every social media outlet? Followers on every channel expect different things. Some want more...
2017 Instagram Marketing Trends You Need to Know
Posted On: February 17,2017 by:
Kristine Jacobson
Instagram is capturing and sharing the world's moments ... are you onboard? When Mark Zuckerberg purchased Instagram in 2012, many people thought he was crazy. Now as we approach the five-year anniversary of that acquisition in April, Zuckerberg...
The Benefits of an SBA Certification
Posted On: February 06,2017 by:
Kristine Jacobson
The Different SBA Certification There are several programs offered by the Small Business Administration (SBA) that can be advantageous to your business – if you qualify. The programs center around socially and economically disadvantaged business...
The Top Web Design Tips and Trends for 2017, Part 2
Posted On: January 13,2017 by:
Kristine Jacobson
Web design features and functionality that meets the needs of your business operations and audience In our last blog, we talked about some of the basic web design trends of 2017. We discussed the User Experience (UX), video content, colors, layouts,...
The Top Web Design Trends and Tips for 2017, Part 1
Posted On: January 06,2017 by:
Kristine Jacobson
Not fads but the future of web design ... Web design trends are constantly evolving. As we approach the midpoint of 2017, it’s time to see how things are shaping up for the rest of the year. Some trends have spilled over from 2016, while others are...
