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social media trends 2019

Social Media Trends for 2019

Posted On: January 03,2019 by: Kristine Jacobson
The new year is quickly approaching. With a new year comes new social media marketing trends for you to apply to your marketing campaigns. While what you are currently doing may continue to garner a steady increase of followers and engagement,...
Benefits of Social Media For Your Company

Undeniable Benefits of Social Media

Posted On: December 20,2018 by: Kristine Jacobson
Social Media is a Worthy Investment
Engaging with Twitter

Starting Out on Twitter: A Cheat Sheet for Businesses

Posted On: November 08,2018 by: Kristine Jacobson
For the last decade, Twitter has transformed from a social network oriented around brief and frequent updates into a buzzing hive where users keep up with their favorite influencers, celebrities, public figures and brands. With 335 million monthly...
Reddit for Marketing

Marketing on Reddit: Risks, Rewards and Best Practices

Posted On: September 27,2018 by: Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...
Social Media Guidelines Image

Creating Social Media Policies and Guidelines for Your Business

Posted On: September 19,2018 by: Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
LinkedIn for Business

Best Practices - Using LinkedIn for Business

Posted On: September 05,2018 by: Kristine Jacobson
LinkedIn is an invaluable tool for expanding your business network. Having a presence on LinkedIn gives your company tremendous growth opportunities. Brand awareness will be increased; you can connect with new customers, promote events, recruit...

Jump Into the Kaleidoscope World of Instagram with a Canva Parachute

Posted On: July 26,2018 by: Kristine Jacobson
The backbone of Instagram is color. The social media platform is expressly designed to appeal directly to your cerebral cortex. As a marketing tool it can be one of the most effective ways to reach your audience quickly and impact-fully, relying on...

How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities

Posted On: June 29,2018 by: Kristine Jacobson
LinkedIn can give your small business unprecedented reach. The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...
five tips for speech-making success

Infographic: 5 Tips for Speech-making Success

Posted On: June 01,2018 by: Kristine Jacobson

Marketing Assessment: How Well Do You Know Who You’re Marketing To?

Posted On: May 04,2018 by: Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...