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Engaging with Twitter

Starting Out on Twitter: A Cheat Sheet for Businesses

Posted On: November 08,2018 by: Kristine Jacobson
For the last decade, Twitter has transformed from a social network oriented around brief and frequent updates into a buzzing hive where users keep up with their favorite influencers, celebrities, public figures and brands. With 335 million monthly...
Reddit for Marketing

Marketing on Reddit: Risks, Rewards and Best Practices

Posted On: September 27,2018 by: Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...
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Creating Social Media Policies and Guidelines for Your Business

Posted On: September 19,2018 by: Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
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How to Use LinkedIn to Create Wide Reaching Ripples of Opportunities

Posted On: June 29,2018 by: Kristine Jacobson
LinkedIn can give your small business unprecedented reach. The social media landscape has evolved to the point where it’s no longer optional to simply exist; it’s now a requirement to maintain a dynamic presence, much like you would if you were...
five tips for speech-making success

Infographic: 5 Tips for Speech-making Success

Posted On: June 01,2018 by: Kristine Jacobson

Marketing Assessment: How Well Do You Know Who You’re Marketing To?

Posted On: May 04,2018 by: Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...

Infographic: In-house vs. Outsourced Marketing

Posted On: April 13,2018 by: Kristine Jacobson
Outsourced Marketing is the most cost-effecting way for start-ups and small businesses to spin up their brand and reach their target audience quickly. Here's how we see it ...

Infographic: Social Media Through the Eyes of a Gen Z

Posted On: February 23,2018 by: Kristine Jacobson
Who’s Your Target Market, Part 4 of 4- Marketing to Gen Z

Who’s Your Target Market, Part 4 of 4: Marketing to Gen Z

Posted On: January 26,2018 by: Kristine Jacobson
Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when...
Who’s Your Target Market, Part 3 of 4- Marketing to Millennials

Who’s Your Target Market, Part 3 of 4: Marketing to Millennials

Posted On: January 19,2018 by: Kristine Jacobson
Marketing to Millennials We’ve been working on a four-part series about target markets recently. Knowing how your consumer thinks, feels, and behaves is crucial when you are developing a marketing strategy. You can’t just assume that everyone will...