Content marketing is a hot term in the marketing world right now. Although it isn’t a new tactic, it’s a new way of looking at marketing strategy as a whole.

Content Marketing is the act of educating and entertaining your target audience through valuable content: ebooks, infographics, blogs, white papers, videos, podcasts.

The goal is that your audience will appreciate your content and eventually reward you with their business – because you have proven yourself as an expert on alleviating their pain.