Leadership Tips for Small Businesses
Posted On: February 09,2018 by:
Kristine Jacobson
Leadership is all about taking people on a journey. “Only the guy who isn’t rowing has time to rock the boat.” - Jean-Paul Sartre Many small business owners struggle with leadership. It’s not a one-size-fits-all function, which often makes it more...
Who’s Your Target Market, Part 4 of 4: Marketing to Gen Z
Posted On: January 26,2018 by:
Kristine Jacobson
Marketing to Gen Z In our last post, we covered the Millennial generation and its love for all things digital. If you missed it, go back and have a read. It begins by talking about why defining and analyzing your target market is so important when...
Who’s Your Target Market, Part 3 of 4: Marketing to Millennials
Posted On: January 19,2018 by:
Kristine Jacobson
Marketing to Millennials We’ve been working on a four-part series about target markets recently. Knowing how your consumer thinks, feels, and behaves is crucial when you are developing a marketing strategy. You can’t just assume that everyone will...
Who’s Your Target Market, Part 2 of 4: Marketing to Gen X
Posted On: January 12,2018 by:
Kristine Jacobson
Marketing to Gen X In our last post, we talked about the generation with the most buying power in today’s marketplace, the Baby Boomers. It begins by talking about why defining and analyzing your target market is so important when it comes to...
Who’s Your Target Market, Part 1 of 4: Marketing to Baby Boomers
Posted On: January 05,2018 by:
Kristine Jacobson
Marketing to Baby Boomers In today’s highly competitive marketplace, it is essential to know your target audience. If you assume that everyone is a potential customer, you may as well flush your marketing dollars down the drain. You need to know the...
Dilly Dilly! Slogans that Become Catchphrases
Posted On: December 27,2017 by:
Kristine Jacobson
Dilly Dilly! As we approach the new year, we can rest assured that a new catchphrase has firmly cemented itself into our lexicon in 2017: “Dilly Dilly!”
Raising Money for Your Business
Posted On: December 08,2017 by:
Kristine Jacobson
We can guide you through the fundraising process and supply you with the marketing support that you need to sell your idea. Raising money to get an idea off the ground can be both exhilarating and frustrating. Whether you are a tech startup looking...
Turning Tech Talk into Business Value - Marketing Tech
Posted On: November 17,2017 by:
Kristine Jacobson
Marketing Tech ... Does Your Marketing Company Speak Geek? At Conveyance, many of our clients are technology-centric and serve as disruptors within their markets. From start-ups with innovative hardware or software solutions to established...
Creating a Powerful Pitch Deck
Posted On: November 03,2017 by:
Kristine Jacobson
A well-designed, brand-consistent, and logical pitch deck could turn into the best investment you’ll ever make in your business. Presentations are a crucial part of the business development process. Whether you run a company or want to establish...
Branding - Words Matter!
Posted On: October 27,2017 by:
Kristine Jacobson
“Either write something worth reading or do something worth writing.” Benjamin Franklin knew the importance of words. In marketing, words are influential and valuable; they should convey who your business is by promoting your brand. And just like...
