Understanding the Basics of Color Theory
Posted On: September 22,2017 by:
Kristine Jacobson
Every Color has Unique Tones and Meanings Color theory, which is made up of dozens of concepts and design applications, creates a structure for how we use and describe color. It plays a major role in the visual communication of your brand - every...
Branding with Creative Imagery
Posted On: September 08,2017 by:
Kristine Jacobson
Be imaginative. Be expressive. Be original Creative imagery is alive and well in today’s marketing campaigns. It is simply imagery – the ability to form mental images from things or events – that is imaginative, expressive, and original. It’s truly...
The Importance of Brand Unity in Your Multichannel Marketing Plan
Posted On: June 30,2017 by:
Kristine Jacobson
The image your brand broadcasts to the public must be consistent with your corporate goals, target demographic, and overall marketing strategy. Believe it or not, brand unity is getting harder and harder to achieve. The days of employees working at...
The Only 10 Slides You Need in Your Pitch Decks
Posted On: April 07,2017 by:
Kristine Jacobson
I am a big fan of Guy Kawasaki, I read everything I can find from him. This blog and infographic on the Corporate Pitch Decks are from the Guy Kawasaki website and referenced in one of my favorite books, The Art of the Start. At Conveyance we create...
The Benefits of an SBA Certification
Posted On: February 06,2017 by:
Kristine Jacobson
The Different SBA Certification There are several programs offered by the Small Business Administration (SBA) that can be advantageous to your business – if you qualify. The programs center around socially and economically disadvantaged business...
The Top Web Design Tips and Trends for 2017, Part 2
Posted On: January 13,2017 by:
Kristine Jacobson
Web design features and functionality that meets the needs of your business operations and audience In our last blog, we talked about some of the basic web design trends of 2017. We discussed the User Experience (UX), video content, colors, layouts,...
The Top Web Design Trends and Tips for 2017, Part 1
Posted On: January 06,2017 by:
Kristine Jacobson
Not fads but the future of web design ... Web design trends are constantly evolving. As we approach the midpoint of 2017, it’s time to see how things are shaping up for the rest of the year. Some trends have spilled over from 2016, while others are...
Small Business Start Up Strategies - Spend Wisely
Posted On: November 23,2016 by:
Kristine Jacobson
Dear Entrepreneur, Plan to Spend More Than You Think Ninety percent of startups fail. It’s a fact. And the cold, hard truth is that they all usually fail because of the very same reason: lack of capital. When you are starting a business, it's...
Raising Your Website from the Dead
Posted On: October 31,2016 by:
Kristine Jacobson
We live in an age where technology is obsolete as soon as it lands on a store’s shelf. It isn’t just limited to cell phones and computers; your website is has a limited life. Marketers are constantly looking for ways to give their clients an edge in...
How to Pen Your Vision Statement and Mission Statement
Posted On: September 30,2016 by:
Kristine Jacobson
Does your company have a clear vision statement and mission statement —and giving you the focus you need to succeed? Vision and Mission are important components of an organization’s strategic plan. However may find it difficult to delineate the...
