Using Your Company Values to Align and Connect With Your Audience
Posted On: December 21,2021 by:
Kristine Jacobson
Everyone has values or core beliefs that drive the way they do just about everything. Every company has core values that define the soul of your organization — whether or not you make a point to publish them. However, if you haven’t taken the time...
Brand Basics for Beginners: Development, Strategy and Personality
Posted On: November 14,2020 by:
Kristine Jacobson
Finding your voice, knowing your strengths, and outlining your goals are all crucial to brand development and knowing who you are as a business. We live in a world of judgement: it’s human nature. We size up every business we come across and decide...
7 Traits to Look for in A Great Web Designer
Posted On: February 07,2019 by:
Kristine Jacobson
When choosing a web designer or web design agency, the number of options can be overwhelming. In 2018, web design constituted a $34B industry in the U.S alone. With so many professionals, freelancers and firms to choose from, there are many good...
The Key to Managing Client Expectations: Communicate KPIs
Posted On: January 31,2019 by:
Kristine Jacobson
Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they...
8 Web-Design Mistakes to Avoid in 2019
Posted On: January 24,2019 by:
Kristine Jacobson
It is difficult to overstate the importance of a well-designed website for modern businesses. Depending on market and product, a homepage may be the most valuable asset that some brands possess. Forming the cornerstone of an inbound marketing...
Visual Search is Beating Voice Search and Here's How to Prepare
Posted On: January 17,2019 by:
Kristine Jacobson
It's a running joke that marketers have declared every year "the year of voice search" since 2011 when Apple first launched its voice-assistant Siri for iOS devices. Seven years later, the "year of voice search" is finally here...sort of?
Social Media Trends for 2019
Posted On: January 03,2019 by:
Kristine Jacobson
The new year is quickly approaching. With a new year comes new social media marketing trends for you to apply to your marketing campaigns. While what you are currently doing may continue to garner a steady increase of followers and engagement,...
Navigating a PR Disaster
Posted On: December 27,2018 by:
Kristine Jacobson
How a brand handles itself in a crisis is one of the clearest indications of what that brand actually stands for. Any mission statement is quickly forgotten when the company’s misstep or product failure is going viral. In our currently climate of...
Undeniable Benefits of Social Media
Posted On: December 20,2018 by:
Kristine Jacobson
Social Media is a Worthy Investment
Top 4 Inbound Marketing Tools
Posted On: December 13,2018 by:
Kristine Jacobson
Inbound Marketing is a vital strategy for businesses with an online presence. By emphasizing "pull" over "push," inbound takes advantage of the many different channels your customers and prospects frequent, including search, social media, email, and...
