Not Your Father's PR Part 2: Tips for harnessing PR's Potential
Posted On: November 01,2018 by:
Kristine Jacobson
In our last blog in this series, we talked about how social media has transformed Public Relations (PR) as we once knew it. Social media has, in fact, become so intrinsically entwined with PR that it has become nearly impossible to separate the two....
Not Your Father's PR
Posted On: October 18,2018 by:
Kristine Jacobson
Part 1: The Demise of the Middleman Public Relations (PR) – as we once knew it – is barely recognizable today. PR professionals have more power than ever before, interacting directly with the people they have always tried so desperately to reach....
Marketing on Reddit: Risks, Rewards and Best Practices
Posted On: September 27,2018 by:
Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...
Creating Social Media Policies and Guidelines for Your Business
Posted On: September 19,2018 by:
Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
Cultivating Lasting Client Relationships
Posted On: May 18,2018 by:
Kristine Jacobson
Meaningful Client Relationships Take Time and Effort Relationships are the axle around which life turns; whether its with family, friends or in business, they are the foundation to a happy and healthy life. Nurturing these relationships, in all...
Marketing Assessment: How Well Do You Know Who You’re Marketing To?
Posted On: May 04,2018 by:
Kristine Jacobson
As a small business owner and entrepreneur, it’s critical to understand who your audience is – and who your audience isn’t. One of the first steps toward small business success involves recognizing that you have a target market. Marketing to anyone...
Tips for Creating a Successful Crowdfunding Campaign
Posted On: March 09,2018 by:
Kristine Jacobson
Crowdfunding has become a major consideration for entrepreneurs and start-ups looking for project funding. Kickstarter, IndieGoGo, and Patreon are just some of the big names available to those looking to fund rather than bootstrap a new product,...
Raising Money for Your Business
Posted On: December 08,2017 by:
Kristine Jacobson
We can guide you through the fundraising process and supply you with the marketing support that you need to sell your idea. Raising money to get an idea off the ground can be both exhilarating and frustrating. Whether you are a tech startup looking...
How Do Your Customers and Prospects Really See You?
Posted On: August 25,2017 by:
Kristine Jacobson
Know What's Working and What's Not by Conducting a Perception Campaign At Conveyance Marketing Group, one of the many services that we offer clients is Perception Campaigns. During a Perception Campaign, we delve into the wins and losses of a...
Reputation Management and Social Media
Posted On: July 28,2017 by:
Kristine Jacobson
The right social media strategy manages your online reputation. I recently came across a quote from Steve Dorfman, Founder of Driven to Excel, a company that helps businesses improve their customer experience. It said, “You can either affect your...
