The Key to Managing Client Expectations: Communicate KPIs
Posted On: January 31,2019 by:
Kristine Jacobson
Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they...
Navigating a PR Disaster
Posted On: December 27,2018 by:
Kristine Jacobson
How a brand handles itself in a crisis is one of the clearest indications of what that brand actually stands for. Any mission statement is quickly forgotten when the company’s misstep or product failure is going viral. In our currently climate of...
Marketing and PR Trends for 2019: Giving Your Customers All The Feels
Posted On: November 29,2018 by:
Kristine Jacobson
It may be hard to believe it, but 2018 is almost gone. It’s time to gather data, contemplate your strengths and weaknesses, and make the marketing and public relations (PR) decisions that will set your business up for success in the new year.
10 Ways to Distribute Your Content and Extend Your Brand
Posted On: November 20,2018 by:
Kristine Jacobson
The majority of modern brands recognize the importance of maintaining a social media presence to distribute and share content hosted on their own sites. But while this is important and necessary, there are many other distribution channels that...
Not Your Father's PR Part 2: Tips for harnessing PR's Potential
Posted On: November 01,2018 by:
Kristine Jacobson
In our last blog in this series, we talked about how social media has transformed Public Relations (PR) as we once knew it. Social media has, in fact, become so intrinsically entwined with PR that it has become nearly impossible to separate the two....
Not Your Father's PR
Posted On: October 18,2018 by:
Kristine Jacobson
Part 1: The Demise of the Middleman Public Relations (PR) – as we once knew it – is barely recognizable today. PR professionals have more power than ever before, interacting directly with the people they have always tried so desperately to reach....
Marketing on Reddit: Risks, Rewards and Best Practices
Posted On: September 27,2018 by:
Kristine Jacobson
Of all the communities at a social marketer's disposal, Reddit may be the most enigmatic and difficult to understand. As a combination link-aggregator, forum board and social network, Reddit is the "front page of the Internet" for many people,...
Creating Social Media Policies and Guidelines for Your Business
Posted On: September 19,2018 by:
Kristine Jacobson
Define what is appropriate, set branding guidelines, and clarify consequences. Social media is woven into the fabric of our culture – kids use it, adults use it, and businesses use it. Because of this, it bring up issues for businesses in terms of...
Being a Good Neighbor
Posted On: August 29,2018 by:
Kristine Jacobson
Corporate giving is something that is really important to my generation and those coming up after me. It says a lot about the company you work for if they not only encourage their employees to give back but also organize company-wide volunteering....
Cultivating Lasting Client Relationships
Posted On: May 18,2018 by:
Kristine Jacobson
Meaningful Client Relationships Take Time and Effort Relationships are the axle around which life turns; whether its with family, friends or in business, they are the foundation to a happy and healthy life. Nurturing these relationships, in all...
