Resources to Apply Content Marketing to your Business

Ebooks, guides, checklists, videos and more to help and inspire.

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Featured

Transform Your B2B Hustle into a Lead Gen Machine

We believe that it doesn’t have to be complicated — we’re demystifying lead gen for B2Bs to cut the fluff and narrow your focus to the most effective tasks.
Guides
Featured

Web 3.0, Metaverse, and the Future of MarTech

Web 3.0 and its technology stack – including crypto and NFTs – have the potential to revolutionizing digital marketing. Here we share seven examples.
Ebooks

Marketing Campaign Worksheet

Download our Marketing Campaign by Business Goals Worksheet to align your campaigns with an identified business goal.
Templates

Building Your LinkedIn Profile

LinkedIn is critical to B2B marketing, recruiting and lead sourcing. Download our guide for tips on Building Your LinkedIn Profile.
Templates

Website Evaluation Checklist

Download our Website Evaluation Checklist!
Templates

Buyer Persona Template

Download our customizable buyer persona worksheet to easily organize your research in order to create your own buyer personas.
Templates

KPIs of Social Media ROI

Measuring reach engagement, conversion, and evangelism is important. Download our cheat sheet on KPI's of Social Media ROI!
Cheat Sheets

ROI of Public Relations

Every business leader needs a professional and polished LinkedIn profile.
Cheat Sheets

In house vs. VMO

In-House vs. Outsourced Marketing - Download our Cheatsheet now!
Cheat Sheets

2020 Social Media Guide

Social media platforms change frequently, download our size guide to keep looking current and up-to-date.
Guides

Following the Four Pillars of an Effective Brand Guide

When it comes to building brand recognition and authority, there are few things as effective as a consistent brand identity. Learn how to put the four pillars to work in your business.
Ebooks

User Experience & Web Design

The most popular sites on the Internet – Google, Amazon, Facebook and YouTube – continually monitor the success of their web strategy and release new updates to improve UX. Learn their tricks.
Ebooks

Social Media Marketing ROI

Social media has evolved from mere social sharing platforms to a place where target audiences for companies congregate and interact with prospects, clients, and influencers. Understand its impact.
Ebooks

Measuring Content Marketing ROI

Understand which content marketing tactics brought new customers to your business, retained current customers, and lead existing customers to do the selling for your business.
Ebooks

PR in the 21st Century: Measuring ROI

The old definition of PR no longer holds true, social media has changed the way brands and consumers communicate. Learn how PR fits in your business strategy and gauge its value.
Ebooks

How to Create Compelling Content for Conversion

Content is the way to build brand, loyal followers, and increase sales. Everyone is doing it. Learn how to write compelling content so your brand stands out in the crowded digital world.
Ebooks

Does Your Website Make the Grade

The average grade for websites is 60 out of 100. Across the board, our research source sees gaps in performance, mobile optimization, SEO and security. Learn how you can improve your grade.
Ebooks