Resources to Apply Content Marketing to your Business

Ebooks, guides, checklists, videos and more to help and inspire.

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Featured

LinkedIn Challenge Case Study

Learn how 90 days of full employee participation across LinkedIn grew our engagement metrics by an average of 217% and attracted new high-quality prospects.
Guides
Featured

The Benefits of Outsourcing Your Marketing Department

Learn how outsourced marketing allows you to leverage expertise, tools, and techniques without hiring a full team.
Ebooks
Featured

Forging The Year Ahead: B2B Marketing Trends for 2023

We polled a wide variety of industries in an online survey to see how SMB leaders and marketers are formulating their marketing strategies for 2023.
Ebooks
Featured

LinkedIn Challenge Case Study

Learn how 90 days of full employee participation across LinkedIn grew our engagement metrics by an average of 217% and attracted new high-quality prospects.
Guides

In house vs. VMO

In-House vs. Outsourced Marketing - Download our Cheatsheet now!
Cheat Sheets

2020 Social Media Guide

Social media platforms change frequently, download our size guide to keep looking current and up-to-date.
Guides

Following the Four Pillars of an Effective Brand Guide

When it comes to building brand recognition and authority, there are few things as effective as a consistent brand identity. Learn how to put the four pillars to work in your business.
Ebooks

User Experience & Web Design

The most popular sites on the Internet – Google, Amazon, Facebook and YouTube – continually monitor the success of their web strategy and release new updates to improve UX. Learn their tricks.
Ebooks

Social Media Marketing ROI

Social media has evolved from mere social sharing platforms to a place where target audiences for companies congregate and interact with prospects, clients, and influencers. Understand its impact.
Ebooks

Measuring Content Marketing ROI

Understand which content marketing tactics brought new customers to your business, retained current customers, and lead existing customers to do the selling for your business.
Ebooks

PR in the 21st Century: Measuring ROI

The old definition of PR no longer holds true, social media has changed the way brands and consumers communicate. Learn how PR fits in your business strategy and gauge its value.
Ebooks

How to Create Compelling Content for Conversion

Content is the way to build brand, loyal followers, and increase sales. Everyone is doing it. Learn how to write compelling content so your brand stands out in the crowded digital world.
Ebooks

Does Your Website Make the Grade

The average grade for websites is 60 out of 100. Across the board, our research source sees gaps in performance, mobile optimization, SEO and security. Learn how you can improve your grade.
Ebooks

Turn Your Website into Your Best Performing Salesperson

Part One: Your website is the single most important marketing asset at your disposal. Learn how to turn it into a lead generation machine (outpacing Sales!)
Ebooks

Using Your Website To Qualify Prospects

Part Two: Your website attracted the lead, now you have to convert them. Learn how to use your website to qualify prospects and move them smoothly along the sales journey.
Ebooks

How to Create and Use Buyer Personas in Your Business

Knowing who your customer is, what they value, what they need, and what it takes to motivate them enables you to maximize your marketing effectiveness and ROI.
Ebooks

Convey It - Social Media

It’s no longer optional to simply exist on social media platforms; engagement is necessary. In this issue of Convey It we'll arm you with the “know how” and strategies to make you social media savvy.
Conveyit Magazine

Sales Funnel Infographic

Attract. Engage. Convert. Delight. Understand which tactics convert along every stage of the Sales Funnel.
Infographics

Why Your Traffic isn’t Driving Leads, and How to Change That

Driving visitors to a website takes work. Among other things, it requires good SEO practice, great content and effective design. But traffic isn't enough to build a business, you need leads.
Ebooks