Resources to Apply Content Marketing to your Business

Ebooks, guides, checklists, videos and more to help and inspire.

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Featured

Transform Your B2B Hustle into a Lead Gen Machine

We believe that it doesn’t have to be complicated — we’re demystifying lead gen for B2Bs to cut the fluff and narrow your focus to the most effective tasks.
Guides
Featured

Web 3.0, Metaverse, and the Future of MarTech

Web 3.0 and its technology stack – including crypto and NFTs – have the potential to revolutionizing digital marketing. Here we share seven examples.
Ebooks

Turn Your Website into Your Best Performing Salesperson

Part One: Your website is the single most important marketing asset at your disposal. Learn how to turn it into a lead generation machine (outpacing Sales!)
Ebooks

Using Your Website To Qualify Prospects

Part Two: Your website attracted the lead, now you have to convert them. Learn how to use your website to qualify prospects and move them smoothly along the sales journey.
Ebooks

How to Create and Use Buyer Personas in Your Business

Knowing who your customer is, what they value, what they need, and what it takes to motivate them enables you to maximize your marketing effectiveness and ROI.
Ebooks

Convey It - Social Media

It’s no longer optional to simply exist on social media platforms; engagement is necessary. In this issue of Convey It we'll arm you with the “know how” and strategies to make you social media savvy.
Conveyit Magazine

Sales Funnel Infographic

Attract. Engage. Convert. Delight. Understand which tactics convert along every stage of the Sales Funnel.
Infographics

Why Your Traffic isn’t Driving Leads, and How to Change That

Driving visitors to a website takes work. Among other things, it requires good SEO practice, great content and effective design. But traffic isn't enough to build a business, you need leads.
Ebooks

Lead Generation Playbook

Finding, acquiring, and moving leads through your funnel is a collaboration effort between sales and marketing. Learn how to optimize your funnel to push your ideal customer through to a conversation.
Ebooks

Marketing Assessment: How Well Do You Know Who You Are Marketing To?

How well do you know who you're marketing to? Download our Marketing Survey to find out.
Surveys

20 SEO Myths to Leave Behind in 2019

Maintaining an effective SEO strategy requires a close eye on trend spotting and a commitment to quality. Learn what's outdates, what's important, and what will actually move the needle.
Ebooks

Convey It - 2020 Marketing Trends

When you think about your customer as a person rather than a transaction, and what they value and where your product or service fits into their lives, you will develop stakeholders, brand ambassadors, and more.
Conveyit Magazine

Convey It - Marketing ROI

In this issue of Convey It, we’ve outlined the most common pipeline-building KPIs by tactic: Content Marketing, Social Media Marketing, PR, Web, and Email.
Conveyit Magazine

Convey It - Web & Analytics

If your website is lackluster and doesn't reflect the experience your audience expects, they will move on. In this issue, you'll learn how to make your website sticky.
Conveyit Magazine