Print … the New Luxury Item in Marketing
Posted On: August 26,2016 by:
Kristine Jacobson
Print marketing is having its own sort of renaissance right now Within the past decade, the pull of the digital world made most marketers abandon print completely. So now, when you receive something that you can actually touch and feel, it’s pretty...
Product Marketing: Creative Ways to Sell
Posted On: June 17,2016 by:
Kristine Jacobson
Showing your audience why your product is better and how it fits into their lives takes a lot of skill. Selling a product is challenging and presents unique hurdles. Consumers seek reviews and referrals, align themselves with certain brands, and are...
Don't Get Ubered - Have a Strategic Vision
Posted On: June 10,2016 by:
Kristine Jacobson
Just like Google made its way into our lexicon as a verb, Uber is now doing the same thing. Companies have a fear of being "Ubered" – or blindsided by a marketplace disruptor. There are ways you can prepare your business for something of this...
Tips for Refreshing Your Logo
Posted On: May 14,2016 by:
Kristine Jacobson
Logos need occasional updating. We recently had a client, Ami Byers of Byers Wallpaper & Painting, come to us for a logo refresh. Conveyance designed her original logo six years ago, and she felt that it was time to do a little updating. It was a...
Graphic Design Trends for 2016
Posted On: April 25,2016 by:
Kristine Jacobson
A Tale of Polar Opposites The graphic design trends that we are seeing in 2016, are a tale of polar opposites. It’s illustration versus realism, and minimal versus bold. Here are Conveyance’s top ten graphic design trends to watch for 2016:
Conveyance Logo Creation Process
Posted On: April 15,2016 by:
Kristine Jacobson
We take the branding principles of consistency, differentiation, and customer focus to heart Creating a logo takes a lot of planning and creativity. At Conveyance, our logo creation process is all about capturing the essence of a client. Branding...
