Posted by Laurie Daly

Wonder what people were searching for in 2015?  Check out some of the results from Google, Bing and Yahoo!


Google dominated the search engine market with a 65% market share. The top ten global searches for Google were:

  1. Lamar Odom
  2. Jurassic World
  3. American Sniper
  4. Caitlyn Jenner
  5. Ronda Rousey
  6. Paris
  8. Chris Kyle
  9. Fallout 4
  10. Straight Outta Compton

Google has created its own microsite with the top ten results from many search categories. See the year 2015 from a Google perspective at Google Trends.


Bing released its 2015 top searches in the US by capturing themes from the year. 2015 was a good year for Bing with its search engine market share increasing to 20%. Bing's top 2015 moments included:

  1. Women in Sports
  2. EU Refugee Crisis
  3. Exploration of Mars and Pluto
  4. Gender Identity
  5. Paris Attacks
  6. Take a look Bing 2015 for the stories behind the top moments as well as the Bing perspective of 2015!


For the first time, Yahoo is providing search results across all its platforms – Yahoo Tumblr, and Flickr and Polyvore. Yahoo ranks third in search engine market share with 13% in 2015. Their top 2015 searches were:

  1. Bobbi Kristina Brown
  2. iPhone
  3. Caitlyn Jenner
  4. Kendall Jenner
  5. Minecraft
  6. Jennifer Aniston
  7. Kim Kardashian
  8. Katy Perry
  9. Ronda Rousey
  10. Farrah Abraham

For more search results from a Yahoo perspective take a look at their A Year on Yahoo 2015!
With the world searching, SEO is an important component of a website's marketing strategy!


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