LinkedIn is an invaluable tool for expanding your business network. Having a presence on LinkedIn gives your company tremendous growth opportunities. Brand awareness will be increased; you can connect with new customers, promote events, recruit talent, and show what your company can do.
The LinkedIn audience is different than other social networks and essential for the promotion of your company. Companies should incorporate LinkedIn into their broader social media marketing strategy.
Here are some tips for optimizing the use of LinkedIn and promoting your business.
Create a LinkedIn company page. Unlike personal profiles, company pages are set up to represent a brand or organization. Make sure to link this company page to your personal profile for higher visibility. Make sure to add a "Follow" button to your website. If your business has a global presence, you can set up Company Pages and Showcase Pages in more than 20 different languages.
Use your personal profile to highlight your business. Detail the activities of your business on your profile and link to relevant pages such as your business website, professional Twitter account, etc. Make sure the "About" section is detailed and lets visitors know who you are and how your company can help them.
Make sure to use high-quality visual representation. Visuals are important. All images should be of high quality. You want to make sure to catch the eye of a reader positively. Remember that visuals should be consistent and reflect your other social media and business branding.
Write smart. The content you post on your company's LinkedIn is just as relevant as the content on your company website or blog. You should have targeted and optimized text. Use keywords and write clever and brief content that shows you are an expert in your field. Add keywords to the "Specialties" section. Adding these keywords will make sure that your company page is a little easier to find. Use Showcase Pages to draw attention to key products or special events.
Update frequently. Post at peak times - most clicks happen on Mondays between 2-4 pm. Make sure to update your account regularly to continue gaining views and keep your audience engaged. A stale account lowers credibility and makes it look like your business is not active. It is ideal to post at least once a week, but a few times a week is best. Keep it fresh!
Be Active! Be active in existing communities. Be a social player that engages with people of similar interests. Interact with groups, start discussions about thought-provoking subjects, and respond to comments. Frequently engage in conversations that will be of interest to others. Share posts and articles that are of interest. You can even start a group that ties into your business interests.
Show off! Share recently completed projects, news coverage on your company, new features, favorite creative tips, or interesting articles and posts. Show that you have a professional and active business operation.
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