Posted by Kristine Jacobson

So you’ve hired an outside team to serve as your virtual marketing department. How do you ensure that they have the tools to be successful? The answer might surprise you — your outsourced marketing team needs an insider on your team to help them succeed.

And while the phrase “inside man” may sound sinister, this person is instrumental in keeping your marketing projects moving forward.

Know this, when you hire an agency to take on all or part of your marketing efforts, you’re bringing them in to do a job that your team either doesn’t have the experience or the time to do. However, while your team can get a LOT done without a lot of input from your team, they cannot operate in a vacuum.

That’s where your key team member comes in to deliver valuable support to help your virtual marketing office (VMO) build and fuel your new marketing machine. Here are three ways their support is critical to helping a team like Conveyance Marketing Group grow your business.

Initiating Conversations with Your VMO

The most successful VMOs hold regular meetings to keep you up to date on current projects, share trends that they’re seeing in your marketing and the industry as a whole, and share new ideas for the next steps. In turn, your team can share insights on emerging developments and potential opportunities. While any number of stakeholders frequently attend these meetings, naming a single person to be the internal facilitator or “wrangler” ensures that any key staff are present or receive notes.

Coordinating Feedback & Approvals with Your Internal Marketing Person

Whether taking advantage of a hot opportunity or keeping the execution of your marketing plan on track, your VMO will need periodic approvals from your team. While Conveyance can make many decisions on your behalf and run with opportunities as they arise, teams like ours do often require your approval and sign-off to proceed on specific efforts.

And while this may be a top priority for you as the key decision-maker, the reality is more likely that a massive stack of other tasks take precedence over reviewing your marketing endeavors. Your insider can help you stay on top of approvals and feedback requests, or better yet, take care of it on your behalf.

Moreover, when multiple people have divergent interests or opinions, your insider can synthesize your team’s feedback for consistency.

Your Internal Marketing Person Can Serve as a Central Point for Information

When you have an inside team member who can ensure that the right people on your internal team get the information they need to make decisions, your VMO is more effective and efficient. Instead of devoting a significant chunk of marketing hours to tracking people to get information, your insider person can take on that task while simultaneously ensuring that no one on your team is a roadblock to success.

Is Having an Internal Marketing Person an Absolute Necessity When Bringing On a Virtual Marketing Office (VMO)?

Of course not. However, when someone can step in when you are unavailable, or your schedule prohibits the level of attention you’d like to give your marketing, your marketing efforts are more consistent.

How To Choose The Best Internal Marketing Team Member

Your insider should be someone with whom you work closely and who isn’t afraid to take ownership of the role. This person should be highly organized and able to stay on top of your availability.

 The bottom line is that your marketing team is most effective when they have someone who can help wrangle you and your team and ensure a bottleneck-free flow of communication from your company to your outsourced marketers.

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Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs!  | Brand Strategy | Inbound Marketing | Social Media | SEO | PR


Kristine Jacobson

Kristine Jacobson

Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.