Inbound Marketing 101

Inbound Marketing 101

Are you ready for the new trend in marketing?  To be honest, there appears to be a new one every week; we all live and die by the latest and greatest.  This “trend” however, is one that really SHOULD be pulling your focus:   Inbound Marketing.  To be honest, you’re probably already using inbound marketing, but chances are you aren’t maximizing it’s potential!

Hubspot is an expert in inbound marketing. They show businesses that you don’t have to fight for your potential customers’ attention.  If you’re creating content that is directly applicable to the needs and problems of your potential customers, they WILL come knocking on your door. 

inbound marketing image

So, how exactly does the inbound method work? Hubspot has created a three-stage methodology that will help you build trust, credibility, and momentum with your customers. The three stages are:

Attract

Engage

Delight

By taking customers through this cycle, you will create relationships with customers that will continuously build trust in your brand. 

Content marketing is the cornerstone of Hubspot methodology. They are of the mindset that instead of traditional outbound marketing, you should be using your resources to produce content to get potential customers to your website.

Mike Volpe, the Chief Marketing Officer at Hubspot likes to use the analogy that outbound marketing is like renting and inbound marketing is like building and owning.  Mike believes that if you’re using inbound marketing, you’re building an audience on your platform and even if you take a month off, you’ll still get traffic. With outbound marketing, you’re on someone else’s platform and have to rent their space to build traffic for your business. If you took a month off on that platform, you wouldn’t have the same result.

Hubspot saw a need for inbound methodology with the changing buying behaviors that have been developing over the past few years. Not only can Hubspot help you with marketing, it can assist you in tailoring the perfect customer experience. Their full platform software for sales, service, customer relationship management, and marketing, supports the inbound methodology. All of these tools combined can be very powerful to help you grow your business and creating long lasting relationships with your customers. 

If you’re ready to start owning your marketing and creating a top-notch customer experience, let’s talk. As Hubspot Silver partners, we can help you choose the best tools that will help your business grow and create content that will attract and engage lifelong customers.

Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR

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