Social Media is a Worthy Investment
Social media is cheaper than most other marketing methods
Many businesses thrive while using social media, all without spending much money at all. Only a few promotional techniques yield a higher return on investment (ROI). Most of the costs of using social media involve design and implementation.
The most popular social media platforms today, Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr and Instagram (in order) are free to use; the biggest investment is time. Building up a successful online network requires time; but once a company gains some traction, things often take off and grow quickly.
Social media results are measurable
Tracking social media marketing results is quite easy. One simple way the success of a campaign can be measured is by the number of followers, fans, shares, likes, and additional website visitors it generates. All of those can directly relate to increased sales and leads as well. At Conveyance Marketing Group, we take that a few steps further and apply our ECHO approach to measuring our client’s social media successes.
Businesses cannot afford to miss out on the opportunity
In the past, having a social media presence was beneficial but not something that most businesses were doing. Today businesses that are not using social media are not only missing out on an opportunity but also sustaining damage because of their absence.
The domino effect of social media increases results over time
Consumers today are conditioned to share - especially the 40 and under crowd. When something entertains, educates, or inspires them, they are very likely to share that content with their own networks. That can be described as the domino effect of social media.
Social media content lives on forever
Yet another benefit to marketing online via social media is that content shared on the Internet usually lives on forever, unlike a one-time advertising campaign that takes place and then is forgotten.
Every piece of information shared by a business via social media is archived. Each interaction that businesses have with potential or current customers can be seen and referenced publicly for years. That is why you must be diligent in your social media campaigns. As long as a certain level of momentum is maintained, online social networks continue to grow and become more effective marketing tools over time.
Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR
