Picture this: You’re standing in line at the coffee shop, minding your own business, when suddenly the person behind you sneezes full force, no warning, no tissue. Gross, right? Now imagine your inbox as that coffee shop. An unsolicited marketing email is the digital equivalent of that sneeze. Unwanted, intrusive, and adding unnecessary clutter to your day.
Why Unsolicited Emails Feel So Offensive
No one likes being caught off guard. Just as a sneeze invades your personal space, an unwanted email invades your digital space. Both disrupt the moment. Both can spread something you didn’t ask for, whether it’s germs or spam.
And here’s the kicker: unlike the sneezer who might offer a sheepish “sorry,” many companies blast out cold emails without remorse, hoping something sticks. But what sticks isn’t trust - it’s irritation.
Respecting the In-Box Is Respecting the Person
Your email inbox is personal real estate. Each message you receive requires a moment of your time and attention. Filling it with unsolicited offers or irrelevant pitches disrespects that time. On the flip side, when brands take the time to earn permission, build trust, and deliver value, they’re invited into a space where genuine relationships grow.
The Power of Permission Marketing
The difference between a sneeze and a handshake is consent. A handshake happens because both parties agree to it. Similarly, permission-based marketing, emails you sign up for because you want them, creates connection instead of disgust. These communications feel like a friendly tap on the shoulder rather than an awkward ambush.
How to Avoid Being the Digital Sneezer
- Build your list ethically. Use sign-up forms, gated content, or loyalty programs.
- Offer value. Send information, solutions, or stories that people want in their inbox.
- Respect frequency. Just because someone signed up doesn’t mean they want a daily deluge.
- Always make it easy to unsubscribe. Nothing kills goodwill faster than a trapped reader.
