Posted by Kristine Jacobson

Lately, I’ve found myself coming back to the same question in conversations with founders and CEOs: what would it actually look like if AI had a seat on the board?

Not as a novelty. Not as a dashboard someone glances at five minutes before a meeting. But as a true counterweight in the room; something designed to challenge thinking, surface blind spots, and pressure-test decisions alongside human judgment.

At first, it sounds futuristic. But when you strip away the buzzwords, it’s a surprisingly practical question. Because the real role of a board member isn’t to run the business. It’s to see what leadership teams can’t always see when they’re deep in the day-to-day.

As CEOs, especially in growing businesses, we carry a lot in our heads. We make decisions based on experience, instinct, and pattern recognition built over years. That intuition is powerful. But it’s also shaped by bias - what’s worked before, what we want to be true, and what we’re too close to examine objectively.

That’s where the idea of an AI “board member” becomes less about replacement and more about discipline.

An AI in the boardroom wouldn’t have tenure or ego. It wouldn’t be influenced by who built what or how long someone’s been there. It wouldn’t protect legacy decisions simply because they’ve already been made. Instead, it would quietly reflect back the reality of the data; analyzing what’s trending, what’s shifting, and where assumptions may be outrunning evidence.

For small and mid-size companies, this matters more than most people realize. You don’t have the luxury of a large advisory bench or multiple layers of analysis. Decisions are made faster, with higher stakes, and often with less margin for error. You also don’t always have someone in the room whose sole job is to challenge the prevailing narrative.

An AI board member wouldn’t tell you what to do. It wouldn’t override your vision. But it could ask better questions - consistently and without politics. It would surface patterns across performance, customer behavior, market signals, and risk that no single person has time to track holistically. And it would do so without worrying about how the question lands.

That’s the part that makes people uneasy.

AI doesn’t forget. It doesn’t soften hard truths. And it doesn’t confuse confidence with correctness. When something isn’t supported by data, it simply shows you that gap. Not judgmentally. Just clearly.

The real value, especially for CEOs, isn’t in handing over authority. It’s in having a mirror that reflects what’s actually happening, not just what feels right in the moment. In fast-moving businesses, clarity is a competitive advantage. And clarity is often the first casualty of growth.

I don’t believe we’re heading toward a future where AI holds a literal vote at the table. But I do believe the best leaders will increasingly use AI as a strategic lens to help separate instinct from evidence and risk from noise.

The question is: what does AI see that we don’t? For CEOs navigating growth, complexity, and constant change, that's the most valuable question we can ask.

For many CEOs I work with, the real challenge isn’t adopting AI, it’s knowing where it actually adds clarity instead of noise. Used thoughtfully, AI doesn’t replace leadership judgment; it strengthens it. The companies getting this right aren’t chasing tools. They’re designing better decision-making systems.

Kristine Jacobson

Kristine Jacobson

Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.