What Will the Cookieless Future Mean for Marketers?
Posted On: April 18,2022 by:
Kristine Jacobson
The impending removal of third-party cookies from Google Chrome has created a justifiable sense of anxiety among marketers and advertisers. As a core technology behind programmatic advertising, third-party cookies drive revenue for brands, with...
Vanity Metrics vs Value Metrics for Measuring ROI
Posted On: August 18,2021 by:
Kristine Jacobson
In a world where “going viral” can be a good thing, it’s important to remember that a piece of content receiving a large number of likes and shares on social media isn’t necessarily going to bring you anything but an ego boost and a flash of fame.
Filling the Gaps in Google Analytics
Posted On: July 01,2021 by:
Kristine Jacobson
Google Analytics is an indispensable part of every online marketer's toolkit. As the most popular web analytics solution by market share, it has become the primary way that many websites track visitors, measure the impact of ad campaigns, and...
How to Raise Your Funnel From the Dead
Posted On: October 28,2020 by:
Kristine Jacobson
It feels magical when people pop into your inbox ready to buy. A good funnel is less about magic and more about having an awesome strategic content plan that feeds you warm and engaged prospects left and right. When your funnel doesn’t work like a...
Seven Predictions for the New Normal of Marketing
Posted On: July 09,2020 by:
Kristine Jacobson
Spoiler Alert: They all boil down to flexibility, kindness, and responsible action
How to Save Your SEO Mojo When You Update Your Website
Posted On: June 15,2020 by:
Kristine Jacobson
How to Save Your SEO Mojo When You Update Your Website
Choosing the Best Online Advertising Strategy for Your Small Business
Posted On: June 11,2020 by:
Kristine Jacobson
Since the first online advertising service went live over 20 years ago, the digital advertising industry now encompasses thousands of platforms and solutions that intersect with social media, search, and a limitless supply of web publishers.
How to Make Websites Millennial-Friendly
Posted On: May 15,2020 by:
Kristine Jacobson
Millennials make up a quarter of the U.S. population, and as the first wave nears 40, their buying power will continue to increase. Their spending already accounts for $600 billion every year, and they make more than half of their purchases online....
Google Has Changed the Way Snippets Work, and Marketers Are Worried: What Should You Do?
Posted On: April 03,2020 by:
Kristine Jacobson
Last week, Google's Dan Sullivan made an announcement on Twitter that has the online marketing world in a buzz. Ever since the company released search snippets – specially formatted informational tidbits shown to users who are searching for a...
The Death of SEO: How Marketers Should Prepare for a Humanized Web
Posted On: March 26,2020 by:
Kristine Jacobson
