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The Key to Managing Client Expectations: Communicate KPIs

Posted On: January 31,2019 by: Kristine Jacobson

Bad customer experiences - we've all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don't look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe...

Website Mistakes to Avoid

8 Web-Design Mistakes to Avoid in 2019

Posted On: January 24,2019 by: Kristine Jacobson

It is difficult to overstate the importance of a well-designed website for modern businesses. Depending on market and product, a homepage may be the most valuable asset that some brands possess. Forming the cornerstone of an inbound marketing...

Visual Search Benefits

Visual Search is Beating Voice Search and Here's How to Prepare

Posted On: January 17,2019 by: Kristine Jacobson

It's a running joke that marketers have declared every year "the year of voice search" since 2011 when Apple first launched its voice-assistant Siri for iOS devices. Seven years later, the "year of voice search" is finally here...sort of?

search engine trends

5 Search Engine Trends That Marketers Should Ride in 2019

Posted On: January 10,2019 by: Kristine Jacobson

2018 was an exciting year for Search Engine Marketing (SEM). Not only did Google release numerous updates to its search algorithm, but the mobile-first index was officially launched, signaling to marketers and web designers that Desktop traffic...

social media trends 2019

Social Media Trends for 2019

Posted On: January 03,2019 by: Kristine Jacobson

The new year is quickly approaching. With a new year comes new social media marketing trends for you to apply to your marketing campaigns. While what you are currently doing may continue to garner a steady increase of followers and engagement,...

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Start Your Year with a Bang: Disruptive Marketing Strategies

Posted On: January 01,2019 by: Kristine Jacobson

Congratulations - you've made it to 2019! For the next three months people will be writing 2018 on checks, regretting and forgetting unrealistic resolutions and - most importantly - thinking about the future.