--- title: Jump Into the Kaleidoscope World of Instagram with a Canva Parachute description: Instagram is designed to appeal to the cerebral cortex which is effectively done so by color. Using Instagram as a marketing tool creates a highly effective way to reach your certain audience and leave them with a lasting impression of your brand. image: https://blog.conveyancemarketinggroup.com/hubfs/CMG-Instagram-Feed-.jpeg --- [![CMG_White_Logo](https://blog.conveyancemarketinggroup.com/hubfs/2021%20CMG%20Marketing/CMG_White_Logo.png)](https://www.conveyancemarketinggroup.com/) Menu Close - [Marketing Services](https://conveyancemarketinggroup.com/marketing-services-vmo) - [Hubspot Consulting](https://conveyancemarketinggroup.com/hubspot-consulting-services) - [Brand Strategy](https://conveyancemarketinggroup.com/brand-strategy) - Resources - [Blog](https://blog.conveyancemarketinggroup.com) - [Tools + Guides](https://blog.conveyancemarketinggroup.com/resources-2022) - [Results](https://blog.conveyancemarketinggroup.com/results-2022-blog) - [About CMG](https://conveyancemarketinggroup.com/about-us) # Jump Into the Kaleidoscope World of Instagram with a Canva Parachute [Advertising](https://blog.conveyancemarketinggroup.com/tag/advertising), [Social Media Marketing](https://blog.conveyancemarketinggroup.com/tag/social-media-marketing), [Branding](https://blog.conveyancemarketinggroup.com/tag/branding), [blog](https://blog.conveyancemarketinggroup.com/tag/blog) Posted by [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/author/kristine-jacobson) ![CMG-Instagram-Feed-](https://blog.conveyancemarketinggroup.com/hs-fs/hubfs/CMG-Instagram-Feed-.jpeg?width=582&name=CMG-Instagram-Feed-.jpeg) The backbone of Instagram is color.  The social media platform is expressly designed to appeal directly to your cerebral cortex.  As a marketing tool it can be one of the most effective ways to reach your audience quickly and impact-fully, relying on the fact that you will stop and focus for a brief second when you see something unusually beautiful.  There are increasingly useful tools  you can use to make the most of that second you are awarded. [ Canva](https://www.canva.com/) is one of the most versatile and useful-friendly design apps on the market,  providing ready-made templates, inspiration and a great roadmap into the world of color.    The constant evolution of technology makes the need to be constantly looking forward a necessity, not a luxury.   To this end, the way we use Instagram has to evolve if we are to retain customers and continue to remain competitive in an increasingly kaleidoscopic world.    Take a look at this terrific article by the folks at [Canva](https://www.canva.com/colors/combinations/) [Top 10 Instagram Trends for 2018](https://www.canva.com/learn/10-instagram-trends-for-2018/?utm_sq=fsx6f39qrr&utm_source=linkedin&utm_medium=social&utm_campaign=guy+kawasaki&utm_content=guys+social+media).  Aside from breaking down the latest trends of 2018, it provides a terrific umbrella of information about the impact and meaning of color.  This will change the way you approach your own social media and may lead you to seeing your world through a different lens.   --- If you need a [social media strategy](https://www.conveyancemarketinggroup.com/home-page/social-media-marketing/) or simply help implementing one, give Conveyance a call. We know what to post, when to post it, and on what platform. We can help build your brand and convey your message – all without you having to emoji, hashtag, or "like" a single thing. Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR ### RECENT POS AUG02 ## Understanding SEO Clustering [Read Article](https://blog.conveyancemarketinggroup.com/understanding-seo-clustering) JUL26 ## Jump Into the Kaleidoscope World of Instagram with a Canva Parachute [Read Article](https://blog.conveyancemarketinggroup.com/jump-into-the-kaleidoscope-world-of-instagram-with-a-canva-parachute) JUL23 ## Business Card Dos and Don’ts [Read Article](https://blog.conveyancemarketinggroup.com/business-card-dos-and-donts) JUL12 ## Choosing Colors for Your Website [Read Article](https://blog.conveyancemarketinggroup.com/choosing-colors-for-your-website) JUN19 ## Know the Tools in your Marketing Toolbox:  Content Marketing, Blogging and SEO [Read Article](https://blog.conveyancemarketinggroup.com/know-the-tools-in-your-marketing-toolbox-content-marketing-blogging-and-seo) ### CATEGORIES - [Branding](https://blog.conveyancemarketinggroup.com/tag/branding) - [Advertising](https://blog.conveyancemarketinggroup.com/tag/advertising) - [Content Marketing](https://blog.conveyancemarketinggroup.com/tag/content-marketing) - [Social Media Marketing](https://blog.conveyancemarketinggroup.com/tag/social-media-marketing) - [Digital Marketing Analytics](https://blog.conveyancemarketinggroup.com/tag/digital-marketing-analytics) - [Website](https://blog.conveyancemarketinggroup.com/tag/website) - [Public Relations](https://blog.conveyancemarketinggroup.com/tag/public-relations) ### ARCHIVE - [March 2016](https://blog.conveyancemarketinggroup.com/archive/2016/03) - [April 2016](https://blog.conveyancemarketinggroup.com/archive/2016/04) - [June 2016](https://blog.conveyancemarketinggroup.com/archive/2016/06) - [September 2016](https://blog.conveyancemarketinggroup.com/archive/2016/09) - [May 2016](https://blog.conveyancemarketinggroup.com/archive/2016/05) - [October 2016](https://blog.conveyancemarketinggroup.com/archive/2016/10) - [December 2016](https://blog.conveyancemarketinggroup.com/archive/2016/12) - [February 2017](https://blog.conveyancemarketinggroup.com/archive/2017/02)   ![Kristine Jacobson](https://app.hubspot.com/settings/avatar/11c93d8f04cd402ed01a73a7973cb9b2) ### [Kristine Jacobson](https://blog.conveyancemarketinggroup.com/author/kristine-jacobson) Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details. [Facebook](https://www.facebook.com/ConveyanceMarketing/) [LinkedIn](https://www.linkedin.com/in/kristinejacobsoncmo/) [Twitter](https://twitter.com/ConveyanceMktg) #### [previous Business Card Dos and Don’ts](https://blog.conveyancemarketinggroup.com/business-card-dos-and-donts) #### [next Understanding SEO Clustering](https://blog.conveyancemarketinggroup.com/understanding-seo-clustering) ### Subscribe ### Recent Posts Dec 31 #### [Your 2026 Marketing Resolution: Fewer Tactics. Better Intentions](https://blog.conveyancemarketinggroup.com/2026-marketing-trends) [Read Article](https://blog.conveyancemarketinggroup.com/2026-marketing-trends) Dec 31 #### [Strategy vs. Signal: Why Smart Companies Still Get Ignored](https://blog.conveyancemarketinggroup.com/strategy-vs-signal-marketing) [Read Article](https://blog.conveyancemarketinggroup.com/strategy-vs-signal-marketing) Dec 29 #### [Creativity Isn’t a Straight Line, It’s a Constellation](https://blog.conveyancemarketinggroup.com/creative-add) [Read Article](https://blog.conveyancemarketinggroup.com/creative-add) Sep 04 #### [Unsolicited Marketing Emails Are Like Sneezing on a Stranger—Unwanted!](https://blog.conveyancemarketinggroup.com/unsolicited-marketing-emails) [Read Article](https://blog.conveyancemarketinggroup.com/unsolicited-marketing-emails) Jan 28 #### [How to Leverage AI in Social Media Management](https://blog.conveyancemarketinggroup.com/how-to-leverage-ai-in-social-media-management) [Read Article](https://blog.conveyancemarketinggroup.com/how-to-leverage-ai-in-social-media-management) ### Categories - [Branding (30)](https://blog.conveyancemarketinggroup.com/blogs/tag/branding) - [Advertising (27)](https://blog.conveyancemarketinggroup.com/blogs/tag/advertising) - [Content Marketing (23)](https://blog.conveyancemarketinggroup.com/blogs/tag/content-marketing) - [Social Media Marketing (23)](https://blog.conveyancemarketinggroup.com/blogs/tag/social-media-marketing) - [Public Relations (13)](https://blog.conveyancemarketinggroup.com/blogs/tag/public-relations) - [Website (6)](https://blog.conveyancemarketinggroup.com/blogs/tag/website) - [Graphic Design (2)](https://blog.conveyancemarketinggroup.com/blogs/tag/graphic-design) - [Marketing Strategy (2)](https://blog.conveyancemarketinggroup.com/blogs/tag/marketing-strategy) - [Brand Awareness (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/brand-awareness) - [Competitive Advantage (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/competitive-advantage) - [Fractional CMO Services (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/fractional-cmo-services) - [HubSpot (1)](https://blog.conveyancemarketinggroup.com/blogs/tag/hubspot) ### Archive - [March 2016 (5)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/03) - [April 2016 (4)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/04) - [January 2018 (4)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/01) - [May 2018 (3)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/05) - [June 2018 (3)](https://blog.conveyancemarketinggroup.com/blogs/archive/2018/06) - [May 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/05) - [September 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/09) - [November 2016 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2016/11) - [January 2017 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2017/01) - [February 2017 (2)](https://blog.conveyancemarketinggroup.com/blogs/archive/2017/02) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristine Jacobson", "url" : "https://blog.conveyancemarketinggroup.com/author/kristine-jacobson" }, "dateModified" : "2026-01-23T18:47:06.848Z", "datePublished" : "2018-07-26T12:30:00.000Z", "headline" : "Jump Into the Kaleidoscope World of Instagram with a Canva Parachute", "image" : [ "https://blog.conveyancemarketinggroup.com/hubfs/CMG-Instagram-Feed-.jpeg" ], "mainEntityOfPage" : { "@id" : "https://blog.conveyancemarketinggroup.com/jump-into-the-kaleidoscope-world-of-instagram-with-a-canva-parachute", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.conveyancemarketinggroup.com/hubfs/Social%20Media/conveyance%20logos/ConveyanceMarketingGroup.png" }, "name" : "Conveyance Marketing Group" } } ```