Posted by Kristine Jacobson

Tips for EntrepreneursEntrepreneurism is thriving globally.

I am teaching a class on entrepreneurism as part of the Loudoun County Chamber of Commerce’s Young Entrepreneur Academy (YEA) initiative. Our classroom is full of bright and curious students ranging in age from 13-18. It is a diverse crowd but they are all budding entrepreneurs with big ideas.

Each week I look for interesting tidbits of information to share with them; I stumbled across this article on and thought I’d share it with you as well as my budding student entrepreneurs.

Small and mid-sized businesses are playing a pivotal role in today’s global economy, contributing up to 50 percent to the GDP, providing employment for up to 60 percent of the workforce, and accounting for 30 percent of exports.

The robust nature of entrepreneurism is so great, it has the ability to disrupt existing industries and create entirely new ones – think iPhone, Uber and Airbnb. It’s no wonder people are resorting to self-employment. But business ownership is not without its challenges.

Here are seven tips for new entrepreneurs from successful business owners around the world.

    1. Find a Supportive Environment
      Around the world, countries are playing an active role in creating a supportive environment for entrepreneurs with policies designed to encourage small to mid-sized business growth. Business ownership can be difficult, but it’s a lot easier if you launch in a supportive environment, under the right conditions. There are five major tenants for creating this environment. It’s important to launch your business in a country whose policies include:
      - access to funding;
      - an entrepreneurial culture;
      - supportive regulatory and tax regimes;
      - an educational systems that accept and explore entrepreneurial mindsets;
      - a coordinated approach that link private, public and non-profit sector.
    2. Learn the Laws of Your Industry
      Considering the role entrepreneurship plays in stimulating economic growth, policymakers actively search for ways to create an integrated approach that brings together both government and industrial agencies. But it’s important to understand the laws and policies that govern your industry; you may need to hire an attorney to do it. From setting up your corporation to obtaining licenses and permits and hiring employees, it’s best to get your business on solid legal footing from the get-go, so you don’t run into issues later on.
    3. Learn to Be Flexible
      By necessity, entrepreneurs are highly adaptive people, who see new opportunities in a constantly changing landscape. While large businesses have enough of an inner-supportive structure to create a one-size-fits-all company, entrepreneurs find their common ground in developing trends and their ability to quickly adapt to changes in the marketplace.Don’t become so attached to your business ideas and strategies that you fail to adapt to changes in your industry. Consumers are changing rapidly, and if you fail to be flexible in your business approach, you may be left sorely behind.
    4. Understand How Millennials Are Changing the World
      The Millennials are rapidly changing the world, as well as shaping the future of businesses everywhere. With the oldest among them now entering their mid-thirties, this imposing group demands transparency, collaboration, a work-life balance, and the opportunity for growth with each position they fulfill.Highly dependent on Internet technology, the globally connected Millennials are the most likely to exchange information concerning new products and services, which creates huge opportunities for entrepreneurs to pay attention to what they’re saying. If you’re launching a new business or growing an existing one, it’s important to understand how Millennials will fit into your workforce, and in your target market.
    5. Don’t Ignore Your Web Presence
      For the vast majority of new businesses, the greatest opportunity for visibility is online. Social networking channels help entrepreneurs to stay in close contact with business associates, interact with customers or clients, announce special events or stimulate interest in new products and services. Internet-based technology also helps small businesses to exercise more control over brand development, marketing and customer engagement.
    6. Assess the Competition
      When you land feet first in new territory, it’s best to know something about the competition. Study the tactics of those who succeeded, and also those who failed, to make a good comparative analysis. Success leaves clues.Instead of paying attention to what your competitors are saying and doing, pay attention to what they’re not saying and doing. Finding the gap in their products, services and messaging can be your biggest opportunity to stand out.
    7. Perfect Your Pitch
      The same pitch you used to sell your company in one country may not work in another. Learn to adjust your pitch by observing the general business climate of your chosen target audience and the environment.For example, in many developing countries, it’s expected that you’ll give back something to the country that will create a better standard of living for the society. Your pitch should portray respect for the existing culture, appeal to the demographics involved and help create a sustainable future.

Source:, September 28, 2016 Article by Blair Nicole 

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Kristine Jacobson

Kristine Jacobson

Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.