Posted by Kristine Jacobson

Anything that can sound both meaningful and adorable at the same time is bound to become a buzzword. Enter one of the latest terms to infiltrate marketing circles: snackable content.

What Exactly is Snackable Content?

Although the phrase hasn’t been around that long, the concept has. Back in the late nineties, I heard the term "scatter stories" being thrown around college campuses and high schools. The internet seems to have no knowledge of that phrase, though, except in one document I discovered from a yearbook publisher. Scatter stories had precisely the same premise as snackable content: break content down into fun-sized, bite-sized pieces so that it’s easier – and quicker – for your audience to digest.

Why Does Your Content Need to be Bite-Sized?

It may seem impossible, but our attention spans are continuing to decrease. When trying to market your business, that means that you have even less time to grab your audience’s attention before they lose interest and leave your site.
We live in an age of information overload. It’s easy to forget sometimes that we spend our days reading – and reading, and reading some more. We read emails, newsletters, social media posts, and texts, just to name a few. If you want your audience to pay attention, you have to give them something that grabs their attention and that they can consume and share rapidly – while standing on the subway or riding up the elevator at work.

How Do You Make Your Content Yummy?

Just like your favorite Halloween candy, the easiest way to make your content snackable is to deliver it in smaller chunks. Think outside the box, though. There are many ways to draw in users with little pieces of information, so consider items like:

  • Videos
  • GIFs
  • Photos and Maps
  • Infographics
  • Q & As
  • Graphs
  • Charts
  • Bulleted Lists
  • Engaging Headlines
  • Sub-Headings in the Form of Questions

No matter what cute phrase you call it, it's all about the maximum impact with the smallest amount of words. Just make sure that what you're providing makes sense with what you do, and it isn't super-salesy. Snackable content is meant to make your readers want more.

Conveyance Marketing Group is a team of bright, innovative and talented veteran marketers dedicated to big ideas, fresh insights and measurable results. We pride ourselves on taking challenging marketing issues and turning them into opportunities for our clients, on pointing brands in the right direction, and on getting our customers noticed both online and off. From branding to websites to digital marketing, and public relations, we handle all your marketing communication needs! Web Design and Development | Brand Strategy | Inbound Marketing | Social Media | SEO | PR

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Kristine Jacobson

Kristine Jacobson

Kristine Jacobson has more than 25 years of marketing and communications experience with notable corporate leaders as well as emerging market contenders. She offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.